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# Camouflaged Fitness
Furniture that also offers a convenient way to exercise.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 28, 2012 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/camouflaged-fitness

## Key Figures

- Trend score: 3.8/10
- Evidence articles: 6

## What is the Camouflaged Fitness trend?

**Camouflaged Fitness:** Many health-minded individuals simply can't find the time to hit the gym; fortunately, furniture designers are creating innovative products to help them solve this problem. Now, busy consumers can work out quickly and conveniently when they're at home -- simply by using their furniture as fitness tools. These "hidden" workout stations range from loungers to desks, but all are created with the same goal in mind: to give time-pressed people a way to squeeze in exercise whenever they can.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Jun 28, 2011 to Apr 28, 2012
- Published: Apr 28, 2012
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Themes within the Camouflaged Fitness trend

### Furniture-Fitness Hybrid

Innovative products that combine both furniture and fitness, resulting in furniture items that can be used as discreet workout stations.

### Office Fitness Furniture

Furniture pieces that incorporate fitness equipment let office workers workout while at work, making it convenient and also encourages good posture and health.

### Modular Fitness Furniture

Furniture pieces that can be easily modified in order to create versatile fitness stations.

## What the Camouflaged Fitness trend means for industry

### For Furniture Manufacturing and Design

Industry professionals who manufacture and design modern and innovative furniture pieces are likely to gain traction with the hybrid furniture and modular fitness furniture trends.

### For Gym and Fitness Equipment

The trend of combining furniture and fitness is an area for gym and fitness equipment professionals to break into.

### For Office Workspace Design

Combining office furniture with fitness equipment allows office workers to exercise while on the job and promotes a healthier working experience. Therefore, office workspace designing professionals can capitalize on this perceived demand for ergonomic, health-focused designs.

## Trend signals for Camouflaged Fitness

Trend score 3.8 out of 10, from popularity 57%, activity 50%, freshness 8%.

- Popularity: 57%
- Activity: 50%
- Freshness: 8%

## Examples of the Camouflaged Fitness trend

6 featured examples from Jun 28, 2011 to Apr 28, 2012.

- [Modular Fitness Furniture](https://www.trendhunter.com/trends/jopple-stool): The Jopple Stool Encourages Active Healthy Lifestyles (Category: Art & Design)
  Implication: Opportunity to develop and market new products that meet evolving consumer expectations for fitness equipment that is convenient, space-efficient and versatile.
- [Disguised Fitness Equipment](https://www.trendhunter.com/trends/arceas-home-gym): The Arceas Home Gym is a Vertical Planter When Not in Use (Category: Art & Design)
  Implication: The Arceas Home Gym blurs the line between fitness equipment and home decor, creating opportunities for collaboration between designers and fitness brands in the home furnishings…
- [Hopping Posture Seats](https://www.trendhunter.com/trends/bounce-chair-by-pedro-gomez): The Bounce Chair by Pedro Gomes is Fitness and Comfort While Sitting (Category: Art & Design)
  Implication: The Bounce Chair disrupts the traditional office furniture industry with its unique design and posture-improving features.
- [Curvy Pilates Loungers](https://www.trendhunter.com/trends/backflip-fitness-chaise): The Backflip Fitness Chaise Encourages a Stretch (Category: Art & Design)
  Implication: The furniture industry can explore innovative designs that blend comfort with physical activity.
- [Ab-Focused Workout Chairs](https://www.trendhunter.com/trends/fitwork): Benjamin Cselley's 'Fit@Work' Brings the Gym into the Office (Category: Lifestyle)
  Implication: Furniture manufacturers could develop new lines of fitness-oriented pieces like Fit@Work.
- [Gym-Inspired Work Stations](https://www.trendhunter.com/trends/elliptical-work-desk): The Elliptical Work Desk Lets You Tone While You Type (Category: Unique)
  Implication: Potential for disruption in the office furniture industry through the integration of fitness equipment into workstations.

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
