# Camouflaged Couture Concealing fashions and themes give consumers a playful disguise. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 25, 2012, updated Jun 27, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/camouflaged-couture ## Key Figures - Trend score: 4.9/10 - Evidence articles: 8 ## What is the Camouflaged Couture trend? **Camouflaged Couture:** In a time when consumers want to stand out, not fit in, an interesting direction is taking place in fashion media. Fashion editors and photographers are creating editorials centered on concealment and camouflage. In these spreads, the couture becomes part of the background, which hides the model and the clothes they don. By disguising the fashion and the subjects, these offbeat editorials offer a play on our obsession with conspicuousness by showcasing exactly the opposite. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 28 to Jun 10, 2012 - Published: Jun 25, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Camouflaged Couture trend ### Camouflage Couture Fashion media is creating editorials centered around concealment and camouflage, appealing to consumers' desire to stand out from the crowd in a unique way. ### Blended Imagery The use of kaleidoscopic double exposures and mirrored reflections in ads and editorials is adding an element of mystery and intrigue, creating visually captivating content for brands and designers. ### Extreme Floral Patterns Bold and bright floral patterns are being incorporated into fashion designs, adding a burst of color and femininity to garments and appealing to consumers looking for timeless pieces that tell a story. ## What the Camouflaged Couture trend means for industry ### For Fashion & Apparel Fashion designers and brands can incorporate trends like camouflage couture, blended imagery, and extreme floral patterns to create unique and visually captivating collections that appeal to consumers. ### For Photography & Media Photographers and media outlets can experiment with blended imagery to create visually captivating editorials and advertising campaigns. ### For Home Decor & Design Home decor designers can take inspiration from blended imagery and extreme floral patterns, creating eye-catching wallpaper designs and fabrics that add a burst of color and character to a space. ## Trend signals for Camouflaged Couture Trend score 4.9 out of 10, from popularity 65%, activity 75%, freshness 8%. - Popularity: 65% - Activity: 75% - Freshness: 8% ## Examples of the Camouflaged Couture trend 8 featured examples from Jan 28 to Jun 10, 2012. - [Extreme Floral Editorials](https://www.trendhunter.com/trends/nikicio-run-into-the-flowers-collection): The Nikicio 'Run into the Flowers' Collection is Blooming with Bouquets (Category: Pop Culture) Implication: The fashion industry can take advantage of the trend towards bold floral patterns and classic designs to create unique and lasting fashion pieces. - [Flowery Pastel-Hued Ads](https://www.trendhunter.com/trends/harrods-magazine-march-2012): A Spring-Infused Harrods Magazine March 2012 Shoot (Category: Fashion) Implication: Fashion brands can incorporate pastel colors and pattern mixing into their upcoming collections and create editorial-style catalogs to showcase them. - [Hidden Model Photos](https://www.trendhunter.com/trends/camouflage-body): Camouflage Body by Cecil Parades Creates Illusion Life in Walls (Category: Art & Design) Implication: An industry that is constantly evolving and pushing the boundaries of self-expression through creative designs. - [Image Blended Lookbooks](https://www.trendhunter.com/trends/bodylovers-fall-winter-2012): The Bodylovers Fall/Winter Campaign Features Dream-Like Imagery (Category: Fashion) Implication: The use of blended imagery and innovative styling techniques in fashion photography can be adopted by retailers to create unique and striking campaigns that attract younger custom… - [Camouflaged Couture Captures](https://www.trendhunter.com/trends/masha-reva-merging): The Masha Reva 'Merging' Collection is Flamboyantly Concealed (Category: Fashion) Implication: Fashion brands can capitalize on the trend of camouflaged couture by creating collections that play with the concept of merging natural and artificial elements. - [Psychedelic Camouflage Couture](https://www.trendhunter.com/trends/a-lab-milano-summer-2012): The A-Lab Milano Summer 2012 Collection Resembles the Amazon (Category: Fashion) Implication: Disruptive innovation opportunity for fashion brands to explore psychedelic, artistic designs in their collections. - [Chic Camouflaged Couture](https://www.trendhunter.com/trends/chanel-fall-2012): The Chanel Fall 2012 Earth-Disguised Designs are Ethereal (Category: Luxury) Implication: Fashion retailers can capitalize on the growing popularity of camouflage fashion by stocking garments that incorporate camouflage textures and colors. - [Quirky Camouflaged Lookbooks](https://www.trendhunter.com/trends/vish-spring-summer-2012): Bring Out Your Spontaneous Side with the Vish Spring Summer 2012 Line (Category: Fashion) Implication: Disruptive innovation opportunity: Embrace quirkiness in fashion design to cater to those seeking unconventional and unique styles. ## Recent trend clusters - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Athletic Timepieces](https://www.trendhunter.com/protrends/athletic-timepieces) (Fashion) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Utility Refinement](https://www.trendhunter.com/protrends/utility-refinement) (Fashion) ## Trending in Fashion - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) All articles: [Fashion](https://www.trendhunter.com/fashion)