# Calorie Currency Health retailers rewarding dieting put wellness first. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/calorie-currency ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Calorie Currency trend? **Calorie Currency:** Today's society is obsessed with the idea of self improvement, specifically within health consciousness. Forwarding this ideal of top health, companies are showing their passion for physical progress by accepting calories or exercise as currency. A strategic defense against an obesity epidemic, incentivizing exercise more directly links health and wellness to products obtained -- and to a brand as a whole. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 24, 2012 to Oct 11, 2014 - Published: Oct 24, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Calorie Currency trend ### Personalized Health Food Deals The trend of using data and medical records to offer personalized health food discounts and promotions presents an opportunity for grocery stores and other food retailers to better target health-conscious consumers. ### Gold-Incentive Diet Plans Offering monetary incentives, such as gold, for weight loss presents an opportunity for weight loss programs and fitness centers to motivate individuals and offer a unique, memorable experience. ### Calorie Currency Shops The trend of using calorie currency as a way to connect health and wellness to products obtained presents an opportunity for health and wellness brands to engage with consumers in an innovative way. ## What the Calorie Currency trend means for industry ### For Grocery/Retail The personalized health food trend has implications for grocery stores and other food retailers looking to better target health-conscious consumers. ### For Weight Loss/Fitness The gold-incentive diet plans trend has implications for weight loss programs, fitness centers, and other organizations that promote healthy lifestyles among their clientele. ### For Health and Wellness The calorie currency trend has implications for health and wellness brands looking to engage with consumers in a unique and interactive way that emphasizes the connection between health and wellness and the products they obtain. ## Trend signals for Calorie Currency Trend score 3.8 out of 10, from popularity 67%, activity 39%, freshness 8%. - Popularity: 67% - Activity: 39% - Freshness: 8% ## Examples of the Calorie Currency trend 4 featured examples from Aug 24, 2012 to Oct 11, 2014. - [Health Food Shopping Rewards](https://www.trendhunter.com/trends/healthy-eating-incentives): This Insurance Policy Offers Monetary Healthy Eating Incentives (Category: Lifestyle) Implication: The health insurance industry can develop innovative policies and incentives to encourage healthy eating and reduce premiums. - [Calorie Currency Shops](https://www.trendhunter.com/trends/colun-pop-up-store): The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear (Category: Marketing) Implication: Exploring innovative ways to promote beverages and wellness products. - [Gold-Incentive Diet Plans](https://www.trendhunter.com/trends/dubai-weight-loss): It Pays to be Part of the Dubai Weight Loss Program (Category: Lifestyle) Implication: Developing innovative programs, technologies, and services to improve people's health and well-being. - [Personalized Health Food Deals](https://www.trendhunter.com/trends/zipongo-life): Zipongo Life's Food Offerings are Based on Your Medical Records (Category: Lifestyle) Implication: Opportunity for retailers to leverage personalized health food deals to attract and retain customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)