# Caffeine Ubiquity Caffeinated ingredients are popping up in products far beyond coffee. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Jul 3, 2013, updated Jul 9, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/caffeine-ubiquity ## Key Figures - Trend score: 1.0/10 - Evidence articles: 6 ## What is the Caffeine Ubiquity trend? **Caffeine Ubiquity:** Reflecting an obsession with both coffee culture and staying physically sharp, caffeinated ingredients are being integrated into even the most unexpected of foods. Adding a unique value to products that are typically bought based on taste alone, this kind of innovation helps brands stand out in a competitive market where products tend to be similar to one another. This value-add approach to goods not only applies to the food industry, but far beyond that. Companies who are able to integrate a secondary function into their products create more incentive for consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 4, 2012 to Jul 2, 2013 - Published: Jul 3, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Caffeine Ubiquity trend ### Caffeine Infusion Caffeine-infused ingredients are being integrated into even the most unexpected foods and products to add unique value. ### Alternative Energy Sources Caffeine-infused foods and drinks are providing consumers with alternative energy sources aside from traditional coffee or energy drinks. ### Innovative Product Functions Companies integrating a secondary function, such as caffeine, into their products are creating more incentive for consumers and standing out in a competitive market. ## What the Caffeine Ubiquity trend means for industry ### For Food and Beverage Caffeine-infused foods and drinks are disrupting this industry in unexpected ways, creating new and innovative product offerings. ### For Health and Wellness With the inclusion of caffeine in unexpected products, health and wellness professionals are redefining what alternative energy sources can look like. ### For Consumer Goods Companies who innovate by integrating a secondary function, such as caffeine, into their products are creating more consumer demand for unique and valuable goods. ## Trend signals for Caffeine Ubiquity Trend score 1.0 out of 10, from popularity 10%, activity 11%, freshness 8%. - Popularity: 10% - Activity: 11% - Freshness: 8% ## Examples of the Caffeine Ubiquity trend 6 featured examples from Sep 4, 2012 to Jul 2, 2013. - [Caffeine-Filled Chocolate Treats](https://www.trendhunter.com/trends/caffeinated-candy): This Tub of Caffeinated Candy Equals to 50 Cups of Coffee (Category: Lifestyle) Implication: Opportunity for manufacturers to incorporate caffeine into various food and beverage products. - [Caffeinated Gummy Bears](https://www.trendhunter.com/trends/energy-gummi-bears): The Energy Gummi Bears Offer an Energy-Boosting Dose of Sweetness (Category: Lifestyle) Implication: The food and beverage industry can explore the development of new products that combine energy supplements and snacks - [Caffeinated Breakfast Pastries](https://www.trendhunter.com/trends/apple-yogurt-coffee-cake): The Apple Yogurt Coffee Cake is Made with Coffee (Category: Lifestyle) Implication: Bakery businesses can innovate by introducing a line of caffeinated breakfast pastries, such as the Apple Yogurt Coffee Cake, that cater to the busy and indulgent consumer market. - [Intoxicating Cocktail Milkshakes](https://www.trendhunter.com/trends/white-russian): This White Russian Milkshake is a Cocktail as a Forzen Beverage (Category: Lifestyle) Implication: Disruptive innovation opportunity: Experiment with new flavors and combinations to create innovative beverages and desserts that cater to adult tastes. - [Caffeinated Spicy Condiments](https://www.trendhunter.com/trends/specialty-hot-sauce): The DoubleKick Specialty Hot Sauce Packs Two Punches (Category: Lifestyle) Implication: The food and beverage industry could innovate by launching new spicy condiments infused with caffeine or incorporating other functional ingredients. - [Caffeinated Cinema Snacks](https://www.trendhunter.com/trends/bio-fuel-popcorn): The Bio Fuel Popcorn Provides a Jolt of Energy (Category: Lifestyle) Implication: The food and beverage industry has the potential to explore more caffeinated snack options as consumers seek out convenient and energizing food choices. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)