# Caffeinated Refresh Skincare products incorporate coffee to naturally enhance and brighten skin. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Nov 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/caffeinated-refresh ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Caffeinated Refresh trend? **Caffeinated Refresh:** With the rise in popularity of natural ingredients within skincare and cosmetics, coffee has risen as a rich source of antioxidants. The incorporation of coffee within skincare products is marketed for both its benefits and its novelty. ## The consumer insight behind the Caffeinated Refresh trend The boom of the wellness industry has made it so that an increasing number of consumers are paying attention to what their body is coming into contact with. Much of the emphasis here is placed on natural agents as consumers feel more secure and confident in their choices when they are familiar with the ingredients, especially if the product is for everyday use. Moreover, the appeal of the natural also stems from the fact that consumers feel safer as an allergic reaction or irritation is much less likely to manifest. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 10, 2016 to Nov 27, 2018 - Published: Nov 27, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Caffeinated Refresh trend ### Natural Skincare Ingredients Rising demand for natural skincare products has made coffee as a rich source of antioxidants as it benefits and novelty. ### DIY Face Mask Creating DIY face masks and other skincare products as a convenient solution for dry skin that can be customized depending on consumer's needs. ### Solid Coffee Scrubs Making coffee scrubs as easy to use as soap bars for convenience and mess-free alternative to loose scrubs. ## What the Caffeinated Refresh trend means for industry ### For Skincare Industry Leveraging the use of natural ingredients to create products that appeal to consumers who are conscious of what they put on their bodies. ### For Beauty Industry Creating DIY skincare products and product lines that cater to different skin types and preferences. ### For Men's Personal Care Industry Developing skincare formulations that cater to men's grooming routines and specific skin needs. ## Workshop question How could your brand leverage unexpected features for a product or service to delight consumers? ## Trend signals for Caffeinated Refresh Trend score 3.9 out of 10, from popularity 65%, activity 43%, freshness 8%. - Popularity: 65% - Activity: 43% - Freshness: 8% ## Examples of the Caffeinated Refresh trend 6 featured examples from Nov 10, 2016 to Nov 27, 2018. - [Solid Coffee Scrubs](https://www.trendhunter.com/trends/solid-scrub): Coffee Bar Offers a Convenient, Mess-Free Alternative to Loose Scrubs (Category: Fashion) Implication: The skincare industry can embrace solid coffee scrubs as a disruptive innovation for their exfoliating product category. - [Whipped Coffee Scrubs](https://www.trendhunter.com/trends/coffee-scrubs): Frank Body's 'Express-O Scrub' Boasts a Mess-Reducing Formula and Package (Category: Fashion) Implication: There is a trend for creating innovative skincare products that use natural ingredients and mess-free packaging. - [Renewing Caffeinated Cosmetics](https://www.trendhunter.com/trends/green-coffee-seed): The Callyssee Skincare Products are Infused with Green Coffee Seeds (Category: Marketing) Implication: Skincare brands can incorporate caffeine or natural organic ingredients into their products to promote cell regeneration and repair damage to the skin. - [Coffee-Based Skincare Kits](https://www.trendhunter.com/trends/babe-island-kit): Frank Body's Babe Island Kit Helps to Protect Against Winter Weather (Category: Fashion) Implication: Skincare companies can develop coffee-based products for exfoliation and hydration to cater for those in need of protection against the harsh winter weather. - [DIY Coffee Facial Kits](https://www.trendhunter.com/trends/diy-mask-kit): YES TO's DIY Mask Kit Helps to Make a Hydrating, Energizing Face Treatment (Category: Fashion) Implication: Opportunities for companies to develop more sustainable, affordable, and customizable beauty products for at-home use. - [Nourishing Coffee-Infused Cosmetics](https://www.trendhunter.com/trends/fulton-roark-daily-moisturizer): The Fulton & Roark Daily Moisturizer Has an SPF 18 Rating (Category: Fashion) Implication: Opportunity for skincare brands to tap into the male grooming market and create targeted products for men. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)