# Caffeinated Healing Coffee brands amplify health benefits to appeal to health-conscious consumers. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 13, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/caffeinated-healing ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Caffeinated Healing trend? **Caffeinated Healing:** Recent research has unveiled that the health benefits of coffee are plenty, ranging from weight loss to anti-aging. Capitalizing on the good publicity, coffee manufacturers are adding other healing properties, such as probiotics, to the beverage, in hopes of re-positioning it as less of a vice, and more of a benefit in overall wellness. The addition of ingredients and supplements also work to intensify coffee's status as a specialty item. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 17 to Jun 15, 2015 - Published: Jul 13, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Caffeinated Healing trend ### Functional Enhancement Coffee manufacturers are adding other healing properties, such as probiotics, to the beverage, in hopes of re-positioning it as less of a vice, and more of a benefit in overall wellness. ### Transparency Clear Coffee is a transparent coffee, developed by a Slovakian entrepreneur, that is designed to appeal to consumers conscious about their dental health. ### Hybridization UK-based company 'The Protein Works,' has found a clever new way to combine your post-workout smoothie with your daily caffeine boost. ## What the Caffeinated Healing trend means for industry ### For Food and Beverage Functional additives and transparent ingredients are disrupting the coffee manufacturing industry and creating new niche markets. ### For Wellness Coffee as a functional food is tapping into the growing demand for wellness products and developing new health benefits. ### For Technology Transparency and hybridization trends are bringing innovation to coffee production processes and creating smarter and more sustainable systems. ## Workshop question How can you rebrand your core product to focus more on the consumer's overall wellbeing? ## Trend signals for Caffeinated Healing Trend score 2.4 out of 10, from popularity 30%, activity 34%, freshness 8%. - Popularity: 30% - Activity: 34% - Freshness: 8% ## Examples of the Caffeinated Healing trend 4 featured examples from Apr 17 to Jun 15, 2015. - [Protein-Infused Coffees](https://www.trendhunter.com/trends/caffeine-boost): The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist (Category: Lifestyle) Implication: The food and beverage industry can leverage this trend of combining coffee and protein to create innovative products that cater to health-conscious consumers. - [Transparent Coffee](https://www.trendhunter.com/trends/clear-coffee): This Clear Coffee Spares Your Teeth From Nasty Stains (Category: Lifestyle) Implication: Disruptive innovation opportunity: Reimagine the process of producing beverages to create completely transparent yet flavorful and fulfilling drinks. - [Probiotic Coffees](https://www.trendhunter.com/trends/probiotic-coffees): 'Café Viva' Combines the Taste of Coffee with the Health Benefits of Probiotics (Category: Lifestyle) Implication: Disruptive innovation opportunity: Collaborate with probiotic manufacturers to incorporate probiotics into a wide range of food and beverage products, expanding the market for fun… - [Mangosteen Coffee Beans](https://www.trendhunter.com/trends/healthy-coffee): Joe Mangosteen's Healthy Coffee is Made with Exotic Fruit and Fungi (Category: Lifestyle) Implication: The coffee industry could benefit from innovation in the creation of healthy, exotic coffee blends. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)