# Caffeinated Hair Shampoos contain caffeine to help stimulate the scalp. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 19, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/caffeinated-hair ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Caffeinated Hair trend? **Caffeinated Hair:** Scalp serums and treatments commonly include caffeine, and this ingredient is now being incorporated into shampoos. The use of caffeine in hair care helps stimulate the scalp and promote hair growth. ## The consumer insight behind the Caffeinated Hair trend Consumers' increased focus on personal care is now more "natural," with less of a focus on things like cosmetics and more on hygiene, skincare and overall wellness. This shift has been influenced by social restrictions and work-from-home lifestyles that have given consumers more time to take care of their health. This shift means that consumers seek out brands that promise easy but effective solutions to their self-care needs. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 29 to Dec 16, 2021 - Published: Dec 19, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Caffeinated Hair trend ### Caffeine-infused hair care The trend of using caffeine in hair care products to help stimulate the scalp and promote hair growth. ### Eco-friendly grooming and hair care The trend of using more natural, eco-conscious ingredients and packaging in grooming and hair care products. ### Kombucha-infused hair care The trend of using fermented tea, specifically kombucha, in hair care products to promote a healthy scalp and hair. ## What the Caffeinated Hair trend means for industry ### For Personal Care Business professionals in the personal care industry can explore incorporating caffeine and other natural ingredients into their products to align with consumer demand. ### For Eco-Friendly Packaging Business professionals in the packaging industry can explore creating more eco-friendly packaging solutions to meet the demand of eco-conscious consumers in the personal care market. ### For Health Food and Beverage Business professionals in the health food and beverage industry can explore using ingredients from their products, like kombucha, for use in the personal care industry. ## Workshop question How is your brand adapting to consumers' changing lifestyles? ## Trend signals for Caffeinated Hair Trend score 3.8 out of 10, from popularity 52%, activity 51%, freshness 11%. - Popularity: 52% - Activity: 51% - Freshness: 11% ## Examples of the Caffeinated Hair trend 4 featured examples from Apr 29 to Dec 16, 2021. - [Low-Acid Kombucha Shampoos](https://www.trendhunter.com/trends/kombucha-shampoo): British M's Kombucha Shampoo is Effective for Removing Buildup & Dirt (Category: Fashion) Implication: Beauty companies focusing on using natural and sustainable ingredients, like Kombucha, in their products could have an advantage in the growing trend of eco-friendly beauty produc… - [Caffeinated Shampoo Bars](https://www.trendhunter.com/trends/altered-state-solid-shampoo-bar): Centred's Altered State Solid Shampoo Bar Strengthens & Moisturizes Hair (Category: Eco) Implication: Disruptive innovation opportunity for brands to create sustainable and eco-friendly haircare products that reduce plastic waste and utilize natural ingredients. - [Hydrating Grooming Kits](https://www.trendhunter.com/trends/unwrapped-life): Unwrapped Life Launched Its First Line of Body Care Products for Men (Category: Fashion) Implication: Innovations in eco-conscious and dual-purpose products can drive growth and tap into new demographics in the skincare industry. - [Caffeine-Infused Shampoos](https://www.trendhunter.com/trends/barrel-and-oak): Barrel and Oak Offers the Caffeinated Thickening Shampoo (Category: Fashion) Implication: Companies in the personal care industry can explore using caffeine in their hair care, skincare, and personal hygiene products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)