# Caffeinated Confection Desserts take on strong flavors with the addition of coffee ingredients. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 2, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/caffeinated-confection ## Key Figures - Trend score: 3.8/10 - Evidence articles: 9 ## What is the Caffeinated Confection trend? **Caffeinated Confection:** Coffee is no longer reserved for the beverage industry. Instead, food brands and culinary experts are infusing caffeinated ingredients into common desserts. This reflects the strong power of contemporary coffee culture and its overall impact on the food sector that is now satisfying consumer cravings for creative java products. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 14, 2014 to May 30, 2017 - Published: Jun 2, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Caffeinated Confection trend ### Coffee-infused Desserts As coffee culture grows, brands and culinary experts are infusing caffeinated ingredients into common desserts. ### Hybrid Desserts Chefs and food brands are combining traditional desserts with coffee flavors and ingredients. ### Cold Brew Desserts Cold Brew coffee has become popular in desserts as a rich, refined flavor that pairs well with chocolate and ice cream. ## What the Caffeinated Confection trend means for industry ### For Food and Beverage Brands and restaurants can add coffee flavors to their desserts to appeal to customers that love coffee culture. ### For Retail Retailers can stock up on coffee-infused goodies like chocolates and spreads, and sell to consumers who like a rich, indulgent flavor. ### For Hospitality Cafes, hotels and bakeries can offer cold brew-infused desserts that will complement customers' coffee drinking experience. ## Workshop question How could your brand get involved in the sophistication of nostalgic products? ## Trend signals for Caffeinated Confection Trend score 3.8 out of 10, from popularity 55%, activity 52%, freshness 8%. - Popularity: 55% - Activity: 52% - Freshness: 8% ## Examples of the Caffeinated Confection trend 9 featured examples from Nov 14, 2014 to May 30, 2017. - [Japanese Snack Cakes](https://www.trendhunter.com/trends/japanese-snack): Julep's Pocky Cake is Shaped to Resemble a Clock (Category: Lifestyle) Implication: Bakeries can capitalize on the trend for Pocky-infused cakes by creating unique and flavorful desserts that are appealing to younger generations. - [Cold Brew Dessert Cones](https://www.trendhunter.com/trends/cold-brew-soft-serve): The Dominique Ansel Kitchen is Now Serving Cold Brew Soft Serve (Category: Lifestyle) Implication: Specialty coffee shops can incorporate cold brew desserts on their menus to attract coffee enthusiasts and offer a unique and indulgent experience. - [Coffee Cup Cakes](https://www.trendhunter.com/trends/coffee-cup-cake): Heather Baird's Recipe for Flan in a Cup Makes a Perfect Single Serving (Category: Lifestyle) Implication: Single-serve desserts can provide an opportunity for businesses to offer more variety and customization to their customers. - [Cold Brew-Infused Chocolates](https://www.trendhunter.com/trends/chocolate-and-coffee): These Wild Ophelia Snacks Bring Together Chocolate and Coffee (Category: Lifestyle) Implication: The snack food industry can capitalize on the demand for convenient coffee snacks by offering new and innovative products. - [Gooey Gluten-Free Cakes](https://www.trendhunter.com/trends/vegan-dessert): This Chocolatey Pumpkin Vegan Dessert is Perfect for Thanksgiving (Category: Lifestyle) Implication: Opportunity for food and beverage companies to develop a line of gluten-free or vegan desserts for consumers with dietary restrictions. - [Chocolate Meat Pies](https://www.trendhunter.com/trends/easter-pie): Tom Bridge and Paul Williams' Easter Pies Fuse Dinner with Dessert (Category: Lifestyle) Implication: The fusion of unexpected flavors and innovative combinations in dishes like chocolate meat pies can disrupt traditional culinary offerings, creating opportunities for food entrepr… - [Caffeinated Frozen Yogurt Desserts](https://www.trendhunter.com/trends/cold-brewed-coffee): The Kemps Yo2 Cold Brewed Coffee Frozen Yogurt is Artisanal (Category: Lifestyle) Implication: Frozen yogurt brands can gain a competitive advantage by incorporating trendy flavors and packaging designs that appeal to Millennial consumers. - [Caffeinated Hazelnut Spreads](https://www.trendhunter.com/trends/coffee-spread): Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee (Category: Lifestyle) Implication: Food industry companies can look into creating innovative products such as caffeinated spreads to appeal to consumers' changing tastes. - [Columbian Cacao Ice Creams](https://www.trendhunter.com/trends/chocolate-and-sea-salt): Jude’s Chocolate and Sea Salt Ice Cream is for Mature Palates (Category: Lifestyle) Implication: Opportunity for ice cream brands to cater to adult consumers by introducing flavors with refined flavor profiles and using artisanal ingredients. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)