# Caffeinated Clarity Coffee and tea brands offer clear beverages to add intriguing value. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 14, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/caffeinated-clarity ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Caffeinated Clarity trend? **Caffeinated Clarity:** With the oversaturation of coffee and tea products on the market, brands are creating points of distinction through aesthetics – in some cases, offering coffees, teas, and lattes that are completely transparent. The novelty factor of these items caters to experimental foodies and weary consumers alike. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 18, 2017 to Aug 9, 2018 - Published: Aug 14, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Caffeinated Clarity trend ### Transparent Beverages The trend of creating transparent beverages is gaining popularity as coffee and tea brands use clear aesthetics to differentiate their products and appeal to experimental foodies and consumers concerned about tooth staining. ### Unique Flavors To stand out in the oversaturated market, coffee and tea brands are offering unique flavors like banana, matcha, and milk-infused tea, adding a novel factor to their products. ### Low-Calorie and Caffeine-Free Clear coffee and tea beverages are becoming low-calorie and caffeine-free options, influencing the health and wellness industry. ## What the Caffeinated Clarity trend means for industry ### For Beverage Industry The beverage industry is ripe for disruption as more coffee and tea brands look to experiment with unique flavors and transparent aesthetics in their products. ### For Health and Wellness Industry The health and wellness industry can benefit from clear coffee and tea drinks that are low in calories and caffeine-free, providing a healthier alternative to traditional coffee and tea beverages. ### For Food Industry Clear coffee and tea beverages, especially those with unique flavors, have the potential to disrupt the food industry as they appeal to experimental foodies as well as consumers looking for novel products. ## Workshop question How could your brand insert some novelty into one of its products/services? ## Trend signals for Caffeinated Clarity Trend score 4.3 out of 10, from popularity 75%, activity 46%, freshness 8%. - Popularity: 75% - Activity: 46% - Freshness: 8% ## Examples of the Caffeinated Clarity trend 6 featured examples from Apr 18, 2017 to Aug 9, 2018. - [Latte-Flavored Water](https://www.trendhunter.com/trends/clear-latte): Asahi's Clear Latte is Colorless, Low-Calorie, Caffeine-Free and No-Fat (Category: Lifestyle) Implication: The release of Asahi's Clear Latte and other clear beverages highlights opportunities for the beverage industry to develop new and unique products that cater to consumer demand fo… - [Clear Matcha Lattes](https://www.trendhunter.com/trends/green-matcha-latte): Asahi Transformed the Green Matcha Latte into a Bottled, Colorless Beverage (Category: Lifestyle) Implication: Beverage industry can explore the creation of clear and innovative tea and coffee beverages. - [Transparent Banana Beverages](https://www.trendhunter.com/trends/banana-milk-drink): Coca-Cola's Banana Milk Drink is Creamy Yet Clear (Category: Lifestyle) Implication: The beverage industry can capitalize on the clear beverage trend by introducing new and innovative products like clear fruit-flavored milk drinks. - [Transparent Cold-Brew Coffees](https://www.trendhunter.com/trends/first-clear-coffee): This Beverage is Marketed as the World's First Clear Coffee (Category: Lifestyle) Implication: Development of different types of clear beverages as a way to differentiate products in a highly competitive industry and meet changing consumer preferences. - [Confusingly Clear Milky Waters](https://www.trendhunter.com/trends/teaflavored-water): Suntory is Releasing Transparent Milky Tea-Flavored Water Bottles (Category: Lifestyle) Implication: Innovation is needed in the beverage industry to continue to keep up with ever-changing consumer trends and preferences. - [Zero-Calorie Clear Sodas](https://www.trendhunter.com/trends/cocacola-clear): The New Coca-Cola Clear Drink Will Be Exclusive to Japan Markets (Category: World) Implication: The clear soda trend presents an opportunity for the beverage industry to develop more innovative and visually appealing products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)