# Cacti Consumption Cactus-infused foods and beverages increase in popularity. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cacti-consumption ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Cacti Consumption trend? **Cacti Consumption:** The rise of cactus-infused foods and beverages comes as consumers recognize the plant's many health benefits. These products pique the curiosity of experiential foodies seeking new ingredients to test out, and their plant-based nature ensures that they also appeal to health-conscious consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 17, 2016 to Mar 22, 2019 - Published: Apr 30, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cacti Consumption trend ### Cactus-infused Foods and Beverages The rise of cactus-infused foods and beverages comes as consumers recognize the plant's many health benefits. ### Natural Hydration Beverages The natural hydration beverage market is seeing massive increases and is being fulfilled with new product launches. ### Light Prickly Pear Beers Low-carb and low-calorie Michelob Ultra is introducing a new line of beer products made with real exotic fruit. ## What the Cacti Consumption trend means for industry ### For Health and Wellness Industry Cactus-infused food and beverages target the health-conscious consumer market. ### For Food and Beverage Industry Natural hydration beverages and cactus-infused food and beverages are creating new opportunities for product development and innovation within the industry. ### For Alcoholic Beverage Industry The introduction of low-calorie and low-carb beers with new flavors creates opportunities to appeal to a broader range of consumers looking for healthier alcoholic options. ## Workshop question How can your brand tweak its product/service to cater to niche and broad groups of consumers at the same time? ## Trend signals for Cacti Consumption Trend score 3.0 out of 10, from popularity 42%, activity 40%, freshness 8%. - Popularity: 42% - Activity: 40% - Freshness: 8% ## Examples of the Cacti Consumption trend 6 featured examples from Aug 17, 2016 to Mar 22, 2019. - [Sweet Cactus Smoothies](https://www.trendhunter.com/trends/citrus-cactus-smoothie): Tropical Smoothie Cafe's New Citrus Cactus Smoothie Taps the Power Cacti (Category: Lifestyle) Implication: Innovations in the smoothie industry, specifically in plant-based and functional beverages, are poised to attract health-conscious consumers. - [Natural Hydration Juice Waters](https://www.trendhunter.com/trends/water-beverages): The Water Works Water Beverages are Completely Natural (Category: Lifestyle) Implication: Disruptive innovation opportunities for the beverage industry to expand their product line with natural hydration drinks for health-conscious consumers. - [Cocktail-Inspired Cactus Drinks](https://www.trendhunter.com/trends/lime-with-fresh-ginger): The Caliwater Cactus + Lime with Fresh Ginger is Organic (Category: Lifestyle) Implication: Beverage companies can adopt cactus extract in their product lines, promote organic and non-alcoholic cocktail options, and implement eco-friendly production methods - [Cactus-Flavored Chewing Gum](https://www.trendhunter.com/trends/hoodia-cactus-extract): This Brand Sells Gum Made from Hoodia Cactus Extract (Category: Lifestyle) Implication: The health and wellness industry can explore the potential of appetite-suppressant gum like the Hoodia Super Slim chewing gum. - [Citrusy Cactus Beverages](https://www.trendhunter.com/trends/cactus-drink): Green-Go's Cactus Drink Offers Prickly Pear in a Drinkable Format (Category: Lifestyle) Implication: Innovative plant-based, functional beverages like Green-Go's Cactus Drink have potential to disrupt the beverage industry. - [Light Prickly Pear Beers](https://www.trendhunter.com/trends/lowcalorie-beer): Michelob Ultra's Newest Low-Calorie Beer Features Real Exotic Fruit (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: The beer brewing industry can explore the creation of new beer flavors and ingredients, tapping into the growing demand for healthier and more d… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)