# Cacao Libation The benefits of cacao fruit are being transformed into a libation. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Oct 6, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/cacao-libation ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Cacao Libation trend? **Cacao Libation:** Cacao fruit offers many beneficial properties, and companies are leveraging this by creating new formats of the versatile fruit. Brands offer cacao libations that are truer to their natural form to reap the benefits of the original ingredient. ## The consumer insight behind the Cacao Libation trend With rising global health concerns, consumers are becoming more aware of their health and wellbeing. They take ownership of their own wellness by shopping consciously. They tend to favor products with natural ingredients and are made from their truest form to avoid any artificial involvement. To gain control, they look to brands that are transparent about their production process. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 19, 2019 to Oct 7, 2020 - Published: Oct 6, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Cacao Libation trend ### Functional Ingredients Brands are creating new products with an emphasis on functional ingredients such as plant-based proteins, electrolytes, and theobromine to appeal to health-conscious consumers. ### Transparent Production Process Consumers prioritize brands with transparent production processes that offer natural ingredients in their truest form. ### Upcycled Ingredients Brands are incorporating upcycled ingredients, like cacao fruit pulp, to provide functional benefits for consumers and support sustainable agriculture. ## What the Cacao Libation trend means for industry ### For Health and Wellness Companies can capitalize on the functional ingredient trend to offer products that appeal to health-conscious consumers. ### For Food and Beverage The food and beverage industry has an opportunity to incorporate upcycled ingredients, like cacao fruit pulp, to create new products that appeal to sustainability-minded and health-conscious consumers. ### For Packaging Design The rise of cacao-based drinks with unique packaging design shows a trend in the food and beverage industry to find creative and eye-catching ways to present products. ## Workshop question How can your brand utilize natural ingredients in its products? ## Trend signals for Cacao Libation Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 9%. - Popularity: 60% - Activity: 45% - Freshness: 9% ## Examples of the Cacao Libation trend 4 featured examples from Dec 19, 2019 to Oct 7, 2020. - [Antioxidant-Rich Cacao Water](https://www.trendhunter.com/trends/cacao-water): Blue Stripes' Cacao Water is Made from the Cacao Fruit (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce cacao water beverages into the beverage industry as a flavorful alternative to traditional bottled water and other plant-based water d… - [Replenishing Protein Beverages](https://www.trendhunter.com/trends/protein-beverages): Après Fuels the Body with Clean, Plant-Powered Ingredients (Category: Lifestyle) Implication: Opportunity for beverage companies to develop and market more plant-based, functional protein beverages to meet consumer demand for healthy options. - [Cacao Fruit Sodas](https://www.trendhunter.com/trends/juice-and-sparkling-water): Xoca's Canned Drinks Combine Cacao Fruit Juice & Sparkling Water (Category: Lifestyle) Implication: Xoca's cacao fruit sodas create an opportunity for functional sodas to enter the market with a unique flavor and digestive benefits. - [Electrolyte-Enhanced Cold Brews](https://www.trendhunter.com/trends/fluid-cold-brew): Fluid Cold Brew Drinks Combine Energizing and Hydrating Benefits (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transform the beverage industry by introducing electrolyte-enhanced cold brew drinks that cater to health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)