Cabvertising

Using taxi services as part of a brand's marketing effort

Implications - In the area of mobile advertising, we've consistently seen traveling billboards, branded buses and the like, and now we are seeing an increasing number of branded cab rides. Ranging in type and duration, the promotions centered on taxi services include those that offer free rides as part of a larger marketing effort -- such as the Nissan Leaf promotion -- as well as cause-supporting, social media-driven rides like that launched by Smirnoff to discourage drinking and driving. Offering a mobile method to advertising and branding, these branded taxi campaigns also include an interactive element to further engage riders.
SCORE 2.7
Popularity
Activity
Freshness
Megatrends
Patterns
504,415 Total Clicks
Nov 11 - Jul 12
Untested
Featured Examples
Fashionable Transportation Freebies - Kate Spade Free Taxi Rides Take Shoppers Anywhere in Manhattan
SCORE 3.1
Mild 1,754 Clicks Pub: Nov 27, 11
Fashionable Transportation Freebies
Kate Spade Free Taxi Rides Take Shoppers Anywhere in Manhattan
For Black Friday weekend, some of New York City's taxis will feature vibrantly colorful and patterned paint jobs, thanks to fashion label Kate Spade, which is also offering free cab rides to its shoppers.… [More]
Bear-Patterned Olympic Taxis - The Chengdu 'Panda Cabs' Are a Hit with London Locals
SCORE 2.5
Mild 875 Clicks Pub: Jun 13, 12
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
China’s panda program aims to unify man with nature and to keep to this theme, it has put 50 Chengdu ‘Panda Cabs’ on London roads, just in time for the Olympic Games. With black... [More]
Impromptu Taxi Services - Southern Comfort Mystery Machines Offer Seats to an Unknown Destination
SCORE 2.9
Mild 686 Clicks Pub: Nov 30, 11
Impromptu Taxi Services
Southern Comfort Mystery Machines Offer Seats to an Unknown Destination
Life is all about surprises and stepping into the unknown, trying something new along the way. Launching in London, a unique and unexpected taxi service offers friends the chance to do exactly that.... [More]
Social Media Cab Services - Smirnoff Guardians Provides a Safe Ride Home
SCORE 2.6
Mild 2,557 Clicks Pub: Jun 3, 12
Social Media Cab Services
Smirnoff Guardians Provides a Safe Ride Home
The Smirnoff Guardians initiative is a social media solution to drinking and driving that allows people to pay for friend’s cab rides home when they get too tipsy to make that call for... [More]
Market Research Taxis - Hall & Partners Develops a New Way to Gather Honest Consumer Info
SCORE 3.3
Mild 685 Clicks Pub: Nov 1, 11
Market Research Taxis
Hall & Partners Develops a New Way to Gather Honest Consumer Info
U.K.-based marketing firm Hall & Partners has created a taxi cab designed specifically to gather market research. The cab is designed to offer essential services to the businesses or brands it represents,… [More]
Electric Taxi Ride Savings - Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs
SCORE 1.5
Untested 404 Clicks Pub: Jul 13, 12
Electric Taxi Ride Savings
Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs
Nissan has launched a promotion in London and Amsterdam, the Nissan LEAF ‘6XCHEAPER’ campaign, to demonstrate to consumers how using electric vehicles as taxi cabs could mean cheaper... [More]
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