Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Cabvertising

Using taxi services as part of a brand's marketing effort

Implications - In the area of mobile advertising, we've consistently seen traveling billboards, branded buses and the like, and now we are seeing an increasing number of branded cab rides. Ranging in type and duration, the promotions centered on taxi services include those that offer free rides as part of a larger marketing effort -- such as the Nissan Leaf promotion -- as well as cause-supporting, social media-driven rides like that launched by Smirnoff to discourage drinking and driving. Offering a mobile method to advertising and branding, these branded taxi campaigns also include an interactive element to further engage riders.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
568,894 Total Clicks
Date Range:
Nov 11 — Jul 12
Trending:
Untested

Featured Examples

Fashionable Transportation Freebies
Fashionable Transportation Freebies
Kate Spade Free Taxi Rides Take Shoppers Anywhere in Manhattan
For Black Friday weekend, some of New York City's taxis will feature vibrantly colorful and patterned paint jobs, thanks to fashion label Kate Spade, which is also offering free cab rides to its shoppers.… MORE
Bear-Patterned Olympic Taxis
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
China’s panda program aims to unify man with nature and to keep to this theme, it has put 50 Chengdu ‘Panda Cabs’ on London roads, just in time for the Olympic Games. With black... MORE
Impromptu Taxi Services
Impromptu Taxi Services
Southern Comfort Mystery Machines Offer Seats to an Unknown Destination
Life is all about surprises and stepping into the unknown, trying something new along the way. Launching in London, a unique and unexpected taxi service offers friends the chance to do exactly that.... MORE
play_circle_filled Social Media Cab Services
Social Media Cab Services
Smirnoff Guardians Provides a Safe Ride Home
The Smirnoff Guardians initiative is a social media solution to drinking and driving that allows people to pay for friend’s cab rides home when they get too tipsy to make that call for... MORE
Market Research Taxis
Market Research Taxis
Hall & Partners Develops a New Way to Gather Honest Consumer Info
U.K.-based marketing firm Hall & Partners has created a taxi cab designed specifically to gather market research. The cab is designed to offer essential services to the businesses or brands it represents,… MORE
play_circle_filled Electric Taxi Ride Savings
Electric Taxi Ride Savings
Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs
Nissan has launched a promotion in London and Amsterdam, the Nissan LEAF ‘6XCHEAPER’ campaign, to demonstrate to consumers how using electric vehicles as taxi cabs could mean cheaper... MORE

Related Examples

play_circle_filled Nightclub-Emulating Cars
Nightclub-Emulating Cars
The Nissan Juke Box is a Party on Wheels
Sports Car-Inspired Crossover Vehicles
Sports Car-Inspired Crossover Vehicles
The Nissan Juke Nismo is a Supercharged Hatchback
Self-Sustaining House Campaigns
Self-Sustaining House Campaigns
The Nissan 'Mirae Nihon' Project Thrives after Tsunami
90 Peculiar Panda Products
90 Peculiar Panda Products
From Talking Animal T-Shirts to Fashionable Wildlife Art
Oversized Zoological Cushions
Oversized Zoological Cushions
Ionna Vautrin Designs Adorable Animal Pillows
play_circle_filled Petrol-Free Utopias
Petrol-Free Utopias
Nissan LEAF Goes to Extremes to Advertise its New Electrical Car
Industrial Panda Paintings
Industrial Panda Paintings
Artist SIT Depicts Portions of the Lovable Bear as Smoke Stacks
Expressive Animal Confections
Expressive Animal Confections
Bakerella's Panda Cupcakes are the Cutest Way to Get Your Sugar Fix
Killer Whale Vessels
Killer Whale Vessels
The Crescasa Houseboat Encourages an Eco-Friendly Nomadic Life
Informative Ev Apps
Informative Ev Apps
The GreenCharge App Lets You Know How Many Trees You're Saving by Going Green
Crowdsourced Car Designs
Crowdsourced Car Designs
Nissan 'Project 370Z' Wants Your Help Building a New Auto
Modern Mom-Mobiles
Modern Mom-Mobiles
The Nissan E-NV200 is Future-Friendly
Sweet Liquor Confections
Sweet Liquor Confections
Smirnoff Fluffed Marshmallow Vodka Brings Flavored Dessert to Booze
Masked Panda Pictorials
Masked Panda Pictorials
The Marcel Castenmiller for Nylon Guys Shoot Loves Black and White
Electricity-Sucking Sportscars
Electricity-Sucking Sportscars
The Nissan ESFLOW is Fun to Drive and Easy on the Environment
Insane Holiday Shopping Infographics
Insane Holiday Shopping Infographics
'Crazy for Black Friday Deals' Highlights Buyer Budgets
Secure Taxi Services
Secure Taxi Services
UK's Safe Minicabs Offers Passengers a Safer & More Convenient Ride
play_circle_filled Squealing Adult Adverts
Squealing Adult Adverts
Macy's Justin Bieber Black Friday Commercial has Men Screaming
Identity-Defining Vodka Ads
Identity-Defining Vodka Ads
Smirnoff 'I Choose' Campaign Looks for "Heros" and "Screamers"
Viral Song Holiday Campaigns
Viral Song Holiday Campaigns
Kohl's 'Black Friday' Song Mimics Rebecca Black's Tune
Mid-Market Eco Cars
Mid-Market Eco Cars
The 2012 Focus Electric is Ford's Attempt at Going Green Permanently
Tearing Endangered Sculptures
Tearing Endangered Sculptures
The Panda for World Wildlife Fund Shows How Worn Out this Species Is
Subversive Commercial Art
Subversive Commercial Art
York Christoph Riccius Brings Edge to Mainstream Work
Fashionable Wildlife Art
Fashionable Wildlife Art
Sarita Kolhatkar Illustrates Adorable Animals in 'The Hat Parade'
Huggable Tablet Protectors
Huggable Tablet Protectors
This iPad Panda Case is the Teddy Bear of Technology
54 Futuristic Taxis
54 Futuristic Taxis
From Horny Taxis to Impressive Luxury Taxis
Luxury City Cabs
Luxury City Cabs
Six Lexus Taxicabs Join as the Elite Line of Cabs in New York City
Free Fast-Food Taxis
Free Fast-Food Taxis
The McDonald's Yellow Cab Campaign Offers People Rides to Try New Burger
Inked Discounts
Inked Discounts
Join the Marc Ecko 'Branded For Life' Campaign and Get 20% Off for Life
Peelable Booze Bottles
Peelable Booze Bottles
Unwrap the Fruity Flavors of the New Smirnoff Caipiroska Bottles
Future Taxis
Future Taxis
The Karsan NYC Taxi of Tomorrow Concept is Funky and Spacious
Electric Tourist Taxis
Electric Tourist Taxis
The Green Cab is a Silent, Emissions-Free Form of Transportation
Holiday Sales Apps
Holiday Sales Apps
Retailers Use Black Friday Check-Ins to Target Connected Consumers
play_circle_filled Lightning Speed Taxis
Lightning Speed Taxis
The NASCAR Taxi Cab Takes Chicago Residents on a Wild Ride
Global Cab Art
Global Cab Art
Mehmet Gozetlik's 'Taxi Please' Art Project
Tradition-Inspired Boxes
Tradition-Inspired Boxes
The Smirnoff Year of the Tiger Packaging Celebrates the Chinese New Year
Bug-Like Electrocabs
Bug-Like Electrocabs
The TLC Unicab Could Be New York's Cab of Tomorrow
Electrifying Taxis
Electrifying Taxis
The Mercedes Vito E-Taxi Provides Londoners With Eco-Friendly Transportation
87 Fantastic Free Finds
87 Fantastic Free Finds
From Vacation Marketing to Free Green Taxis
STD Boozevertising
STD Boozevertising
Safe Sex Campaign by Derek Bowers Plays on Alcohol Labels
play_circle_filled Seasonal Handmade Pledges
Seasonal Handmade Pledges
Buyhandmade.Org Asks to Buy Handmade for the Holidays
48 Online Shopping Innovations
48 Online Shopping Innovations
From Fitting Room Simulators to Invite-Only Shopping Sites
Fake Shopping Advocacy
Fake Shopping Advocacy
Amazero.Com is an Amazon Spoof Site by Green Thing
Twittering Eco-Taxis
Twittering Eco-Taxis
Just Tweet to Book a Cab Ride With Greentomatocars
Alcoholic Music Accessories
Alcoholic Music Accessories
The Smirnoff Speaker Jacket Pumps Out the Tunes & Chills the Booze
Spoof Black Friday Ads
Spoof Black Friday Ads
Contest Pokes Fun at Economy
Futuristic Cabs
Futuristic Cabs
Ford Transit Taxi
play_circle_filled Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water
Next Generation Taxis Are Set To Be Introduced In New York
Next Generation Taxis Are Set To Be Introduced In New York
Horny Taxis
Horny Taxis
Advertising for Bull Riders