Using taxi services as part of a brand's marketing effort
Implications - In the area of mobile advertising, we've consistently seen traveling billboards, branded buses and the like, and now we are seeing an increasing number of branded cab rides. Ranging in type and duration, the promotions centered on taxi services include those that offer free rides as part of a larger marketing effort -- such as the Nissan Leaf promotion -- as well as cause-supporting, social media-driven rides like that launched by Smirnoff to discourage drinking and driving. Offering a mobile method to advertising and branding, these branded taxi campaigns also include an interactive element to further engage riders.