# Hints of Honey Brands put honey front and center to attract nature-craving consumers. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 4, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/buzzworthy-branding ## Key Figures - Trend score: 3.1/10 - Evidence articles: 7 ## What is the Hints of Honey trend? **Hints of Honey:** As more consumers become aware of the conflicts associated with sugar cultivation, the use of honey as an alternative sweetener is rising. An increased attention to the obesity epidemic in the United States is pushing consumers to look for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 28, 2013 to May 22, 2015 - Published: May 4, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Hints of Honey trend ### Honey as Sugar Alternative Consumers are searching for alternatives that still satisfy sugar-rich lifestyles and a preference for sustainability ### Natural and Herbal Beverages Just Bee using natural herbs, fruits, berries and honey to sweeten the beverage while promoting health ### DIY personal care Rose Petal Lip Balm is a great homemade product rather than store bought ones ## What the Hints of Honey trend means for industry ### For Alcohol Industry Significant innovation opportunities exist in creating sweetened scotches and other beverages for modern urban consumers. ### For Food and Beverage Industry Healthier, natural and organic beverages along with innovative ingredients like honey, herbs, fruits, and vegetables are disrupting traditional beverage market. ### For Personal Care Industry With increasing demands for safety and natural ingredients in beauty and personal care products, significant opportunities for DIY and homemade products exist. ## Trend signals for Hints of Honey Trend score 3.1 out of 10, from popularity 53%, activity 33%, freshness 8%. - Popularity: 53% - Activity: 33% - Freshness: 8% ## Examples of the Hints of Honey trend 7 featured examples from Mar 28, 2013 to May 22, 2015. - [Honey-Sweetened Water](https://www.trendhunter.com/trends/just-bee): Just Bee's 100% Spring Water Drinks are Sweetened with Honey (Category: Lifestyle) Implication: The beverage industry can explore new product lines of honey-sweetened water to meet the consumer demand for healthier alternatives to traditional sweeteners. - [Sweetened Syrupy Scotches](https://www.trendhunter.com/trends/dewars-highlander-honey): Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers (Category: Lifestyle) Implication: The alcohol industry can benefit from offering sweetened and innovative blends. - [Lavender Soda Recipes](https://www.trendhunter.com/trends/lavender-soda-recipes): This Drink is a Fresh Take on Classic Flavors (Category: Lifestyle) Implication: Incorporating lavender into menus and creating unique beverages can be a point of differentiation for restaurants and cafes looking to attract consumers with adventurous palates. - [Spicy Superfood Beverages](https://www.trendhunter.com/trends/turmeric-milk): This Temple Turmeric Milk Mimics the Taste of Turkish Coffee (Category: Lifestyle) Implication: Disruptive innovation opportunities include developing and marketing non-dairy milk alternatives that cater to dietary preferences and offer additional health benefits. - [DIY Lip Moisturizers](https://www.trendhunter.com/trends/rose-petal-lip-balm): The Rose Petal Lip Balm Wards Off Winter Dryness in Cost-Effective Way (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop eco-friendly packaging solutions for beauty and cosmetics products to align with the growing demand for sustainability in the industry. - [Lavender-Scented Cocktails](https://www.trendhunter.com/trends/lavenderscented-cocktails): This Creative Beverage Recipe Features Lavender and Honey (Category: Lifestyle) Implication: Restaurants, bars, and cafes can incorporate lavender-scented cocktails or other herb-infused drinks on their menus as a way to offer unique flavors and appeal to consumers seekin… - [Balsamic-Glazed Cauliflower Wings](https://www.trendhunter.com/trends/glazed-cauliflower): These Meatless Wings Keep Vegetarians and Flavor in Mind (Category: Lifestyle) Implication: Opportunity for food companies to develop and market plant-based alternatives to traditional meat dishes. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)