# Butter-Based Cosmetic Cosmetic products are frequently based in shea butter. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 5, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/butterbased-cosmetic ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Butter-Based Cosmetic trend? **Butter-Based Cosmetic:** Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. As a result, these products are able to enhance both consumers' beauty and the health of their skin. ## The consumer insight behind the Butter-Based Cosmetic trend Because of their busy lifestyles and their desire for convenience, consumers increasingly seek and expect multiple benefits from the products they purchase—especially in the skincare space. Tied to principles of wellness, consumers are looking to enhance the health of their skin in all ways possible. This allows individuals to feel more refreshed, protected, as well as more productive overall. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 5, 2017 to Jun 6, 2018 - Published: Dec 5, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Butter-Based Cosmetic trend ### Multi-purpose Cosmetics Cosmetic products are becoming more versatile and multi-purpose to cater to consumers' busy lifestyles. ### Natural Ingredients Beauty products are formulated with natural and nourishing ingredients like shea butter, avocado oil, and jojoba oil. ### TV Show-Inspired Beauty Products Beauty brands are collaborating with TV shows to release trendy, limited-edition makeup lines. ## What the Butter-Based Cosmetic trend means for industry ### For Beauty and Personal Care The beauty and personal care industry is constantly seeking innovation and new trends to meet consumers' evolving needs and preferences. ### For Entertainment and Media Collaborations between beauty brands and TV shows are increasing the reach of both industries and providing unique products to fans. ### For Wellness Consumers are seeking beauty products that not only enhance their appearance, but also contribute to their overall health and wellness. ## Workshop question Consider an additional added benefit that your brand could add to one of its products/services. ## Trend signals for Butter-Based Cosmetic Trend score 2.5 out of 10, from popularity 36%, activity 31%, freshness 8%. - Popularity: 36% - Activity: 31% - Freshness: 8% ## Examples of the Butter-Based Cosmetic trend 5 featured examples from Oct 5, 2017 to Jun 6, 2018. - [Sweat-Proof Makeup Collections](https://www.trendhunter.com/trends/sweat-proof-makeup): e.l.f. Cosmetics' 'Active' Line Has Pre- and Post-Workout Solutions (Category: Fashion) Implication: The rise of sweat-proof makeup collections like e.l.f.'s Active Collection indicate an opportunity for innovation and growth within the beauty and personal care industry. - [Pigmented Two-in-One Cosmetic Sticks](https://www.trendhunter.com/trends/onomie-boosting-lip-and-cheek-balm): Onomie Boosting Lip and Cheek Balm is a Blush and a Lipstick (Category: Fashion) Implication: The beauty and personal care industry can benefit from developing products that save time and provide more value for users. - [Vitamin-Enriched Lip Shades](https://www.trendhunter.com/trends/island-heat): Caryl Baker Visage Launched the Island Heat Collection for Summer 2018 (Category: Fashion) Implication: Beauty brands can take note of Caryl Baker Visage's Vitamin-enriched lip shades and develop their own similar products with added skincare benefits. - [Luxurious Finger-Applied Lip Tints](https://www.trendhunter.com/trends/kjr-weis): Kjær Weis Recently Came Out with New Lip Tint Shades (Category: Fashion) Implication: Exploring new opportunities in the beauty and cosmetics industry by creating innovative finger-applied makeup products and expanding organic makeup lines. - [Streaming Series-Inspired Lipsticks](https://www.trendhunter.com/trends/lola-make-up): Lola Make Up's Liquid Lipsticks Draw from 'Love' on Netflix (Category: Pop Culture) Implication: Cosmetic companies can tap into the popularity of streaming shows to create themed makeup collections. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)