# Bust Care Skincare products that specifically target the bust are on the rise. By [Kaitlyn McKenna](https://www.trendhunter.com/Kaitlynmck) | Published Mar 4, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/bust-care1 ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Bust Care trend? **Bust Care:** As the skincare industry continues to boom, consumers are looking below the chin to nourish every part of the body. Products specifically designed for bust care including masks, scrubs, and balms, and are used in self-care rituals for their firming, anti-aging, and clarifying benefits--as well as postpartum to address challenges new moms face. ## The consumer insight behind the Bust Care trend Now that many consumers have nailed down their multi-step skincare regimens, they are expanding to areas of personal care that are traditionally overlooked. More people are starting to give their bodies the same level of attention as their faces, looking for hyper-targeted products to uniquely care for and support the health of each part of the body. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 12, 2019 to Mar 3, 2021 - Published: Mar 4, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Bust Care trend ### Targeted Body Care More people are starting to give their bodies the same level of attention as their faces, looking for hyper-targeted products to uniquely care for and support the health of each part of the body. ### Niche Body Masks and Balms Body care brands are introducing products that are just as hyper-targeted and packed with skincare benefits, such as bust care sticks and Cyperus-infused decolletage balms. ### Postpartum Care Frida Mom identified an opportunity to help new moms deal with the pain and discomfort, and address the fact that mothers are conditioned to put others' needs ahead of their own. ## What the Bust Care trend means for industry ### For Skincare Skincare brands that offer targeted body care, niche sheet masks, and specialized balms can appeal to consumers looking to expand their skincare routines. ### For Postpartum Recovery Brands that offer products, such as breast care kits, that help new moms deal with the pain and discomfort of childbirth can help mothers adjust to newfound parenthood and prioritize their self-care needs. ### For Personal Care As more people look for hyper-targeted products to care for every part of their bodies, personal care brands can appeal to consumers by offering specialized products and expanding beyond traditional skincare regimens. ## Workshop question How can your brand cater to the specific, niche concerns of consumers? ## Trend signals for Bust Care Trend score 4.2 out of 10, from popularity 62%, activity 55%, freshness 10%. - Popularity: 62% - Activity: 55% - Freshness: 10% ## Examples of the Bust Care trend 5 featured examples from Nov 12, 2019 to Mar 3, 2021. - [Hydrating Derriere Sheet Masks](https://www.trendhunter.com/trends/booty-goals-bum-mask): Holler & Glow's New Booty Goals Bum Mask is a Niche Beauty Product (Category: Fashion) Implication: Innovative beauty companies could launch inexpensive sheet masks for a range of body parts, creating a new sub-category in the industry. - [Breast Care Kits](https://www.trendhunter.com/trends/breast-care-self-care-kit): Frida's Breast Care Self Care Kit Has Essentials for a Pampering Routine (Category: Life-Stages) Implication: By expanding product lines and focusing on postpartum care, brands may create long-lasting customer loyalty. - [Bust Care Sticks](https://www.trendhunter.com/trends/bawdy-beauty): Bawdy Beauty's Nipple & Areola Stick is Hydrating & Protecting (Category: Fashion) Implication: The beauty and skincare industry is capitalizing on hyper-targeted products and clean ingredient trends. - [Bust-Specific Skincare Sets](https://www.trendhunter.com/trends/mask-and-scrub): Anese's 'Boob Duo' Contains a Mask and Scrub for the Chest (Category: Fashion) Implication: Opportunity for skincare companies to expand their product lines by offering specific sets for different areas of the body. - [Cyperus-Infused Decolletage Balms](https://www.trendhunter.com/trends/guiying-dcolletage-treatment): The Guiying Décolletage Treatment Revitalizes the Skin (Category: Fashion) Implication: The beauty and skincare industry can explore incorporating potent medicinal plants and ingredients that promote lymphatic circulation in their products to provide unique and effec… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)