# Burrata Obsession The fine Italian cheese becomes a ubiquitous menu staple. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 3, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/burrata-obsession ## Key Figures - Trend score: 2.2/10 - Evidence articles: 6 ## What is the Burrata Obsession trend? **Burrata Obsession:** Noted for its culinary versatility, its simple three-ingredient recipe and the fact that it is produced by hand, burrata has quickly become a staple in gourmet cooking and beyond, appearing in all manner of menu items. This shift highlights the cultural currency of incorporating of-the-moment ingredients into familiar dishes in order to satiate the curiosity of the modern foodie. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 10 to Jun 26, 2017 - Published: Jul 3, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Burrata Obsession trend ### DIY Cheese Making at Home The availability of cheese making kits for home use can potentially disrupt the market for high-end cheese products. ### Simplification of Traditional Dishes Dishes that introduce contemporary variations to traditional ones can disrupt the market with simpler and more relatable flavors. ### Seasonal Ingredients as Anchor Ingredients Highlighting seasonal ingredients as anchor ingredients can contribute to the freshness and variety of a dish while promoting eco-consciousness as well. ## What the Burrata Obsession trend means for industry ### For Food Industry The food industry can benefit from DIY products and simplifications of traditional dishes, introducing fresh and relatable flavors to simpler meals. ### For Hospitality Industry Hotels can expand their menus to introduce seasonal ingredients as anchor ingredients, promoting eco-consciousness and freshness in their cuisine. ### For Retail Industry Grocery stores can create pre-packaged seasonal ingredient-based meals, simplifying ingredient listing and offering relatable and simpler alternatives to classic dishes. ## Workshop question How can you ensure your product offering remains enticing to those individuals at the forefront of trends in your industry? ## Trend signals for Burrata Obsession Trend score 2.2 out of 10, from popularity 28%, activity 29%, freshness 8%. - Popularity: 28% - Activity: 29% - Freshness: 8% ## Examples of the Burrata Obsession trend 6 featured examples from Feb 10 to Jun 26, 2017. - [At-Home Cheese Making Kits](https://www.trendhunter.com/trends/farm-steady): Farm Steady Provides Instructions for How to Make Fresh Cheeses (Category: Lifestyle) Implication: The food and beverage industry has an opportunity to meet consumer demand for at-home cooking and sustainable food production by offering DIY food kits like Farm Steady's cheese m… - [Burrata Tasting Events](https://www.trendhunter.com/trends/burrata-tasting-menu): Luca's Burrata Tasting Menu Offers Up Four Dishes Based on the Cheese (Category: Lifestyle) Implication: Restaurants can tap into the popularity of burrata and create innovative dishes, events, and concepts that highlight the cheese and attract customers. - [Sweet Corn Burrata Ravioli](https://www.trendhunter.com/trends/burrata-basil-ravioli): Trader Joe's Sweet Corn, Burrata & Basil Ravioli is Fresh and Bright (Category: Lifestyle) Implication: Seasonal products could be released that utilize fresh and bright flavors. - [Heirloom Tomato Burrata Boards](https://www.trendhunter.com/trends/seasons-52): Seasons 52 is Offering Up a Cool Summer Starter (Category: Lifestyle) Implication: Restaurants can attract customers by offering diverse and seasonal menu options. - [Burrata BLT Sandwiches](https://www.trendhunter.com/trends/little-j): Houston's Little J Restaurant has a Creative Take on Burrata Cheese (Category: Lifestyle) Implication: Restaurants can capitalize on the trend of unique and creative menu items to attract customers. - [Cheese-Based Tomato Salads](https://www.trendhunter.com/trends/salad-for-summer): Standard & Pour Serves a Refreshing Heirloom Tomato Salad for Summer (Category: Lifestyle) Implication: Restaurants and food manufacturers can explore incorporating mild mozzarella cheese and vibrant vegetables into their menu offerings to cater to changing consumer preferences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)