# Building Assurance Brands target self-esteem and confidence when creating kids' products. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Jan 11, 2024 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/building-assurance ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Building Assurance trend? **Building Assurance:** Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children. These products, which often include flashcards and toy companions, instill a healthy appreciation for oneself and help develop a positive self-image. ## The consumer insight behind the Building Assurance trend Consumers with children often worry that the pressures of school and interpersonal relationships could result in their child developing low self-esteem. These parents look to products to counter negative influences and ensure their child receives positive reinforcement and support at home. Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 18, 2023 to Jan 12, 2024 - Published: Jan 11, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Building Assurance trend ### Promoting Positive Self-Worth Brands are creating items and resources designed to promote a positive sense of self-worth, self-esteem, and confidence in children. ### Emotionally Intelligent Products Consumers with children often look to products to counter negative influences and ensure their child receives positive reinforcement and support at home. ### Focus on Mindfulness Kids for Culture® has launched an inspiring new product line centered around mindfulness, teaching children their ABC's while fostering confidence and spreading positivity. ## What the Building Assurance trend means for industry ### For Children's Books Businesses that align with consumer demand for positive, emotionally intelligent products can resonate with parents who value a well-rounded developmental experience for their children. ### For Educational Toys Brands are developing toys and resources that instill a healthy appreciation for oneself and help develop a positive self-image in children. ### For Diversity and Inclusion Brands like Kids for Culture® aim to promote diversity, self-love, and self-awareness through play, resonating with parents who value these principles for their children. ## Workshop question How can your brand demonstrate emotional intelligence? ## Trend signals for Building Assurance Trend score 4.1 out of 10, from popularity 49%, activity 55%, freshness 20%. - Popularity: 49% - Activity: 55% - Freshness: 20% ## Examples of the Building Assurance trend 4 featured examples from Jul 18, 2023 to Jan 12, 2024. - [Mindful Children's Books](https://www.trendhunter.com/trends/abc-affirmation-board-book): Kids for Culture® Unveils the ABC Affirmation Board Book & Flashcards (Category: Life-Stages) Implication: An opportunity for publishers to create more diverse and mindful children's books that promote positive values. - [Self-Esteem Promoting Plushies](https://www.trendhunter.com/trends/bigfoot-kin): Bigfoot Kin Teaches Children How to Love Themselves (Category: Life-Stages) Implication: The industry of toys and accessories catering to children's emotional development and self-esteem. - [Confidence-Promoting Conversation Cards](https://www.trendhunter.com/trends/tabletalk): TableTalk is a Card Deck of Mealtime Conversations (Category: Life-Stages) Implication: TableTalk cards can be utilized in educational settings to promote open communication and confidence-building discussions among students. - [Daily Affirmation-Focused Cards](https://www.trendhunter.com/trends/joyful-hearts-co-1): Joyful Hearts Co. Delivers Self-Confidence with Affirmation Cards (Category: Social Good) Implication: The children's personal development industry can explore creating interactive digital platforms or apps that provide affirmations and guided exercises to promote positive self-est… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)