# Grassroots Humor As Hollywood comedy loses panache, consumers opt for cheap versions of comedy. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 1, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/budgeted-humor ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Grassroots Humor trend? **Grassroots Humor:** The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 26, 2013 to Mar 14, 2014 - Published: Apr 1, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Grassroots Humor trend ### Grassroots Humor Consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and are preferring to watch low budget comedic endeavours ### Homemade Parodies The popularity of homemade parodies of pop culture media is on the rise as they are cheap to produce and offer a more grassroots feel to their viewers ### Low Budget Cosplay Instead of costly, professional-grade costumes, people are creating intentionally cheap cosplays from household items to create hilarious and half-hearted replicas of their favorite characters ## What the Grassroots Humor trend means for industry ### For Comedy Industry There is a growing preference for low budget comedic endeavors and grassroots humor among consumers, presenting a shift in the comedy industry and opening up opportunities for fresh, new comedians and comics ### For Entertainment Industry Homemade parodies and low budget videos have become increasingly common among online content creators, disrupting the traditional entertainment industry and creating new opportunities for amateur filmmakers and content creators ### For Cosplay Industry The rise of low budget cosplay is challenging the traditional idea of cosplay as expensive and professional. This opens up new opportunities for people to engage in cosplay at lower costs and also challenges the industry to innovate and provide more affordable cosplay options ## Trend signals for Grassroots Humor Trend score 2.5 out of 10, from popularity 36%, activity 33%, freshness 8%. - Popularity: 36% - Activity: 33% - Freshness: 8% ## Examples of the Grassroots Humor trend 6 featured examples from Nov 26, 2013 to Mar 14, 2014. - [Budget Cosplayer Costumes](https://www.trendhunter.com/trends/cheap-cosplay): Lowcostcosplay Makes Intentionally Cheap Cosplay from Household Items (Category: Pop Culture) Implication: Disruptive innovation opportunity for the cosplay industry to cater to budget-conscious individuals with affordable options. - [Abhorently Humorous Cards](https://www.trendhunter.com/trends/novelty-greeting-cards): Be Careful Who You Give These Novelty Greeting Cards To (Category: Pop Culture) Implication: Disruptive innovation opportunity: Introduce novelty cards with sarcastic artwork to disrupt the traditional greeting card market and attract a younger, more humorous demographic. - [Iconic Comedian Coffee Skits](https://www.trendhunter.com/trends/comedians-getting-coffee): Seinfeld Stars in an Episode of Comedians Getting Coffee (Category: Pop Culture) Implication: Opportunity for entertainment companies to produce and distribute video series featuring comedians and moments of nostalgia. - [Live Action Cartoon Openings](https://www.trendhunter.com/trends/family-guy-homemade): This Family Guy Homemade Trailer is a Barrel of Laughs (Category: Pop Culture) Implication: The entertainment industry can tap into the growing trend of homemade live-action openings by producing fan-made content themselves or collaborating with amateur creators to creat… - [Cross-Dressing Christmas Music Videos](https://www.trendhunter.com/trends/chatroulette-christmas): Steve Kardynal Celebrates Christmas Chatroulette Style (Category: Pop Culture) Implication: The entertainment industry can leverage emerging technology like live streaming and user-generated content to create engaging interactive experiences for audiences. - [Reactive Pop Ballad Parodies](https://www.trendhunter.com/trends/wrecking-ball-chat-roulette): The Wrecking Ball Chatroulette Parody Elicits Hilarious Responses (Category: Pop Culture) Implication: Leverage viral video parodies and unconventional performances to engage and entertain audiences in the entertainment industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)