# Bromanticism Emphasis on platonic male relationships glorifies the bachelor lifestyle. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 14, 2010, updated Apr 3, 2010 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/bromanticism-emphasis-on-platonic-male-relationships-glorifies-the-bachelor ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Bromanticism trend? **Bromanticism:** More and more males are part of 'bromances,' engaging in platonic relationships solely with other males. Emphasizing same-sex relationships in this way places the single man and bachelor lifestyle in the spotlight, creating a new version of the 'modern man' in which women may, or may not, be required. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 13 to Dec 17, 2009 - Published: Jan 14, 2010 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Themes within the Bromanticism trend ### Redefining Masculinity Society's increasing openness to non-traditional forms of masculinity has provided businesses with opportunities to showcase unconventional relationships in advertising, fashion and media. ### Intimate Male Relationships Increasingly, advertising and media are showcasing the emotional bonds of platonic male relationships, including the advent of bromantic photography. ### Bromances in popular culture Blockbuster movies have forever been romanticized for their meticulous portrayal of superhero team-ups and bromances, creating a whole new lover archetype for audiences to connect to. ## What the Bromanticism trend means for industry ### For Fashion Fashion industry can disrupt traditional advertising to tap into new and diverse audiences by expanding its narrative to include unconventional relationships like bromances. ### For Advertising and marketing Marketing campaigns that showcase unconventional platonic relationships can create an authentic narrative that resonates with audiences in the emerging cultural landscape of acceptance and diversity. ### For Media and Film Blockbuster movies and bromantic photography create a new understanding of human relationship and emotive bonding that companies can replicate in their products and campaigns alike. ## Trend signals for Bromanticism Trend score 4.8 out of 10, from popularity 59%, activity 77%, freshness 8%. - Popularity: 59% - Activity: 77% - Freshness: 8% ## Examples of the Bromanticism trend 5 featured examples from Jan 13 to Dec 17, 2009. - [Bromance Photography](https://www.trendhunter.com/trends/steven-beckly): Steven Beckly Captures Moments Between Two Men (Category: Naughty) Implication: Photographers who specialize in capturing everyday moments can showcase the beauty of underrepresented relationships. - [Bromance Fashion Ads](https://www.trendhunter.com/trends/bromance-armani-jeans-ads-physical-male-bonding): Armani Jeans F/W 08-09 Shows Physical Male Bonding (Category: Fashion) Implication: Fashion brands can disrupt the industry by promoting inclusivity and showcasing diverse forms of affection in their campaigns. - [Beach Bromance Fashion](https://www.trendhunter.com/trends/hm-summer-2009-men): H&M Shows Aquatic Male Bond For Summer 2009 (Category: Fashion) Implication: The fashion industry has an opportunity to capitalize on the rise of gender-fluid fashion and the 'bromance' aesthetic. - [Superhero Bromances](https://www.trendhunter.com/trends/exterface-batman-robin-boywonder): Robin Gets Intimate With Batman's Mask in Exterface's 'Boywonder' (Category: Naughty) Implication: Metafictional and graphic novel explorations overlaying queer identities on popular mainstream characters and storylines. - [Blockbuster Bromances](https://www.trendhunter.com/trends/blockbuster-bromances): The Unspoken Cinematic Love of Iconic Dynamic Duos (Category: Pop Culture) Implication: Bromances in movies offer opportunities for scriptwriters, directors, and actors to create engaging stories and memorable characters. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)