# Broadening Homemade Healthy treats satiate a need for more organic options in social settings. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 6, 2014, updated Apr 7, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/broadening-homemade ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Broadening Homemade trend? **Broadening Homemade:** In a society where individuals are constantly concerned about health, methods to replace store-bought snacks with more organic, homegrown eats helps make nutritional diets more achievable. Homemade popcorn recipes and organic chips provide health-conscious consumers with ways to enjoy popular treats without the pre-packaged side effects, reflecting a consumer demand for products that make healthier living more approachable. ## At a Glance - Evidence: 5 featured examples - Articles from: May 23, 2013 to Jun 17, 2015 - Published: Feb 6, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Broadening Homemade trend ### Homemade Snacks Craze Health-conscious consumers want more organic snack options that are easy to make at home. ### Healthier Snack Alternatives The demand for snack options with less salt, sugar, and bad fats have increased. ### Transformed Junk Food There is a growing trend among foodies to create innovative and healthier versions of traditional snacks or junk food. ## What the Broadening Homemade trend means for industry ### For Food and Beverage Companies can take advantage of the trend by developing organic ingredient snacks lines. ### For Health and Wellness Opportunities to promote healthier diets and lifestyles through snack innovations. ### For Home Cooking Appliances Developing smart and user-friendly snack-making appliances for health-conscious consumers. ## Trend signals for Broadening Homemade Trend score 3.0 out of 10, from popularity 45%, activity 38%, freshness 8%. - Popularity: 45% - Activity: 38% - Freshness: 8% ## Examples of the Broadening Homemade trend 5 featured examples from May 23, 2013 to Jun 17, 2015. - [Delectable Movie Snack Desserts](https://www.trendhunter.com/trends/popcorn-ice-cream): Caramel Popcorn Ice Cream is Baskin-Robbins' Must Try Flavor (Category: Lifestyle) Implication: Opportunity for food and beverage companies to innovate with unique dessert flavors and capitalizing on pop culture themes. - [Healthy Homemade DIY Chips](https://www.trendhunter.com/trends/sweet-potato-chips): Make Sweet Potato Chips When You Have a Craving for Store-Bought Snacks (Category: Lifestyle) Implication: The food and beverage industry can leverage the trend of homemade snacks by developing and marketing healthier snack options that cater to consumer demand for convenience and tast… - [Tempting Spicy Chocolate Popcorn](https://www.trendhunter.com/trends/chocolate-popcorn): This Popcorn Treat is Equal Parts Sweet and Spicy (Category: Lifestyle) Implication: Opportunity for food companies to create and market new flavour options for popcorn and other snacks. - [Spicy Kale Chips](https://www.trendhunter.com/trends/coconut-kale): These Curried Coconut Kale Chips Make the Perfect Superfood Snack (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop and market new snack products that cater to the growing demand for healthy and nutritious food options. - [Squash-Infused Popcorn Recipes](https://www.trendhunter.com/trends/simple-pumpkin-recipe): This Simple Pumpkin Recipe Uses Popcorn and Jello (Category: Lifestyle) Implication: The food and beverage industry can explore the various trends in infused snacks and innovative recipe uses to create new products and capitalize on growing consumer demands for un… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)