# Brightification Bold multi-colorism in design points toward a happier society. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 23, 2009, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brilliant-brightification-bold-multi-colorism-from-shoes-to-statues-points ## Key Figures - Trend score: 5.2/10 - Evidence articles: 12 ## What is the Brightification trend? **Brightification:** Bright colors and sunny shades are typically used to evoke excitement, happiness, and a care-free attitude. The embrace of vivid, kaleidoscopic colors may indicate that the general societal mood is lifting and that people are using bold colors to reflect optimism and confidence. Vibrantly-hued innovations are thus becoming more effective than those involving darker, more somber perspectives. ## At a Glance - Evidence: 12 featured examples - Articles from: Jun 13 to Sep 25, 2009 - Published: Sep 23, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Brightification trend ### Color Psychology Bold, multi-colorism is indicative of a lifting societal mood, making vivid, kaleidoscopic innovation more effective than darker perspectives. Business professionals can consult research into the psychological association with color, and use color theory to strengthen branding and messaging. ### Bold Design Simplistic design offers a relief from excessive patterns, and can appeal more to consumers than an overabundance of designs. Business professionals can leverage bold and atypical graphics to appeal to potential consumer groups. ### Innovative Color Application Customization and innovative color application draw in consumer interest in an oversaturated market. Business professionals can incorporate new coloring techniques or offer more opportunities for personalized color choices in products or services. ## What the Brightification trend means for industry ### For Fashion Fashion designers and retailers can experiment with bold colors and innovative color application, and use color psychology to strengthen branding and messaging. ### For Marketing and Advertising Marketing and advertising agencies can leverage bold and atypical graphics, and draw on color psychology to create eye-catching graphics and messaging. ### For Interior Design Interior designers can experiment with new coloring techniques and incorporate the use of colored lighting, and draw on color psychology to create unique color schemes that appeal to a wide range of consumers. ## Trend signals for Brightification Trend score 5.2 out of 10, from popularity 64%, activity 86%, freshness 8%. - Popularity: 64% - Activity: 86% - Freshness: 8% ## Examples of the Brightification trend 12 featured examples from Jun 13 to Sep 25, 2009. - [Clashtastic Fashion Colors](https://www.trendhunter.com/trends/nanette-lepore-spring-2010): Nanette Lepore Spring 2010 Show Was One Giant Color Splash (Category: Fashion) Implication: Fashion designers can explore disruptive innovation by creating collections that combine different patterns and colors to create visually impactful designs. - [Striking Chromatography](https://www.trendhunter.com/trends/stefano-moro): Vibrant Work of Stefano Moro, the Colour Crackerjack (Category: Fashion) Implication: The industry of using photography to showcase fashion and clothing in a visually appealing way. - [Splashtastic Photography](https://www.trendhunter.com/trends/iain-crawford): Fashion Shots Without Fashions by Iain Crawford (Category: Fashion) Implication: Fashion companies can use bold visual marketing techniques to stand out in a saturated market. - [Vibrantly-Hued Photoshoots](https://www.trendhunter.com/trends/neon-flair-italia): 80s-Inspired Neon Fashions in Flair Italia (Category: Fashion) Implication: Fashion brands and designers can capitalize on the 80s-inspired neon fashion trend by creating clothing lines that appeal to consumers seeking vibrant, retro styles. - [Multihued Winged Sneakers](https://www.trendhunter.com/trends/jeremy-scott): Jeremy Scott Does Technicolor Athletic Gear for Adidas (Category: Fashion) Implication: Sportswear brands can capitalize on the trend of multicolored athletic gear, offering unique and eye-catching options that appeal to fashion-conscious consumers. - [Vibrant Illuminated Apartments](https://www.trendhunter.com/trends/a.a.-studio): A.A. Studio Creates Creatively Coloured Blanche Living Space (Category: Art & Design) Implication: Opportunity for interior design companies to focus on creating minimalist and stylish living spaces. - [Color Changing Restaurants](https://www.trendhunter.com/trends/karim-rashid-switch): Karim Rashid Designs ‘Switch' With Undulated Walls (Category: Lifestyle) Implication: The hospitality industry can benefit from integrating color changing decor to enhance customer experience and differentiate their establishments. - [Custom-Colored Consoles](https://www.trendhunter.com/trends/customize-your-ps3-slim): The Colorware Rainbow Reinvention of the PS3 Slim (Category: Tech) Implication: Demand for customized electronics creates an opportunity for the electronics industry to innovate. - [Watercolored Wearables](https://www.trendhunter.com/trends/peter-pilottos-spring-2010-collection): Peter Pilottos Spring 2010 Collection an Experiment In Art (Category: Fashion) Implication: Fashion industry can leverage watercolor techniques to create innovative and artistic designs that appeal to consumers seeking individuality and self expression. - [DIY Rainbows](https://www.trendhunter.com/trends/handheld-rainbow-projector): Handheld Rainbow Projector Brings Nature's Colorful Wonders Indoors (Category: Life-Stages) Implication: The toy industry has an opportunity to capitalize on the popularity of educational toys. - [Rainbow Beer](https://www.trendhunter.com/trends/rainbow-beer-japans-abashiri-brewery): Japan's Abashiri Brewery Isn't Making Normal-Colored Beer (Category: Lifestyle) Implication: Craft breweries can capitalize on the trend of colored beer by experimenting with unique flavors and colors to attract adventurous beer lovers. - [Paint-Splattered Statues](https://www.trendhunter.com/trends/christopher-husary-design): Christopher Husary Brings Color to the Statue of Liberty (Category: Art & Design) Implication: Incorporating bold and saturated colors in home decor, furniture, and accessories for a vibrant and eye-catching aesthetic. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)