# Brewed CBD Brands that offer teas are merging with those in the cannabis space. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 3, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brewed-cbd ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Brewed CBD trend? **Brewed CBD:** Brands within the tea industry are taking cues from their coffee-offering counterparts by working in the cannabis space, adding CBD into their brews in order to enhance their beneficial properties. The naturally soothing ritual of consuming tea is benefitted as it's coupled with the pain and anxiety-relieving properties of CBD. ## The consumer insight behind the Brewed CBD trend Consumers are increasingly looking for accessible ways to experiment and explore in the wellness space by trying ingredients and flavors new to them. With new territories like cannabis, familiar formats offer a greater sense of comfort and security. This lowers the stakes and creates an ease of access for those seeking simple and reliable relief from pain and anxiety. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 3, 2017 to Apr 22, 2019 - Published: Apr 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Brewed CBD trend ### CBD-infused Beverages Brands within the beverage industry are partnering with those in the cannabis space, to create CBD-infused products, in order to enhance their beneficial properties. ### Functional Ingredients in Beverages Consumers are increasingly looking for accessible ways to experiment and explore in the wellness space by trying ingredients and flavors new to them. ### Separate Packaging for Ingredients Brands are turning to innovative packaging solutions to keep ingredients separate until consumption, making it convenient for on-the-go consumption. ## What the Brewed CBD trend means for industry ### For Beverage There is a growing demand for functional ingredients within the beverage industry, with opportunities for collaboration with the cannabis industry. ### For Wellness Consumers are increasingly seeking accessible and novel ways to improve their overall wellness. ### For Packaging Innovative packaging solutions offer convenience and ease for consumers on-the-go, and could be a competitive advantage for brands. ## Workshop question How could your brand work within the emerging cannabis space? ## Trend signals for Brewed CBD Trend score 4.1 out of 10, from popularity 72%, activity 43%, freshness 8%. - Popularity: 72% - Activity: 43% - Freshness: 8% ## Examples of the Brewed CBD trend 5 featured examples from Mar 3, 2017 to Apr 22, 2019. - [CBD-Infused Matcha Teas](https://www.trendhunter.com/trends/matcha-now): The Matcha Now CBD Tea Keeps Ingredients Separate Until Consumption (Category: Lifestyle) Implication: The health and wellness industry has the opportunity to explore CBD-infused products to meet consumer demand for natural solutions. - [CBD-Infused Matcha Cold Brews](https://www.trendhunter.com/trends/matcha-cold-brew): Kickback's Matcha CBD Cold Brew Boasts Monk Fruit and Almond Milk (Category: Lifestyle) Implication: There is opportunity for disruption in the beverage industry by incorporating CBD into health-focused and low-calorie drinks. - [Cannabis-Infused Cold Brews](https://www.trendhunter.com/trends/cannabis-infused-coffee): Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee (Category: Lifestyle) Implication: The beverage industry can tap into the trend of cannabis-infused beverages by exploring combinations with traditional caffeine-infused beverages like tea or energy drinks. - [Cold Brew CBD-Infused Teas](https://www.trendhunter.com/trends/peach-lemon-cdb-tea): The Sol-ti Peach Lemon CDB+ Tea is Flavorful and Beneficial (Category: Lifestyle) Implication: CBD-infused tea drinks, like the Sol-ti Peach Lemon CDB+ Tea, offer beverage companies a chance to capitalize on the growing consumer demand for functional and alternative refresh… - [CBD-Infused Coffee Elixirs](https://www.trendhunter.com/trends/cbd-cold-brew-elixir): Stumptown Coffee Roasters Created a CBD Cold Brew Elixir for 420 (Category: Marketing) Implication: The beverage industry can explore the CBD-infused trend by incorporating cannabidiol into their products to attract new customers and differentiate themselves in the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)