# Brewed Beauty Cosmetic products incorporate tea ingredients with natural appeal. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jul 28, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brewed-beauty ## Key Figures - Trend score: 2.9/10 - Evidence articles: 6 ## What is the Brewed Beauty trend? **Brewed Beauty:** Cosmetic brands are satisfying a consumer appetite for natural products through the incorporation of tea-based ingredients. By adding this herbal slant, specific demographics are more easily targeted as Generations X and Y continue to lean towards wellness in both consumption and production. A focus on niche specifications is also in tune with a prevalent draw towards customization. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 21, 2015 to Feb 17, 2016 - Published: Jul 28, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Brewed Beauty trend ### Tea-Infused Ingredients Cosmetic and hair care brands are leveraging tea-based ingredients to cater to the veracious consumer appetite for natural products ### Pharma-Cosmetics The trend of merging science with nature to create powerful cosmetic solutions is a unique selling proposition in the beauty industry ### Organic Skincare Natural, organic and all-vegan products are disrupting the cosmetic sector to cater to the health-conscious millennial demographic ## What the Brewed Beauty trend means for industry ### For Cosmetics Industry The cosmetics sector has an opportunity to use tea ingredients as a key differentiator for their products to cater to the consumer shift towards natural ingredients ### For Haircare Industry Brands can capitalize on the use of tea-infused extracts to offer a new range of nourishing hair care products to consumers ### For Organic Skincare Industry The pharma-cosmetics market has a unique opportunity to leverage natural and organic ingredients to create effective skincare solutions that offer organic holistic care to the consumer ## Trend signals for Brewed Beauty Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%. - Popularity: 46% - Activity: 33% - Freshness: 8% ## Examples of the Brewed Beauty trend 6 featured examples from Apr 21, 2015 to Feb 17, 2016. - [Tea-Based Face Serums](https://www.trendhunter.com/trends/evyjoandco): EvyJoAndCo's 'Immortelle' Serum is Infused with Chamomile Ingredients (Category: Fashion) Implication: Organic and natural skincare brands can disrupt the industry by creating products similar to EvyJoAndCo's tea-based face serums. - [Tea-Based Makeup Removers](https://www.trendhunter.com/trends/chamomile-and-lemon): This Blue Chamomile and Lemon Oil Cleanser is Organically Sourced (Category: Fashion) Implication: Skincare companies could benefit from the trend of tea-based makeup removers, especially those that focus on organic and chemical-free products. - [Tea-Infused Hair Care](https://www.trendhunter.com/trends/hair-products-containing-tea): The New Pai-Shau Line Features Hair Products Containing Tea Extracts (Category: Fashion) Implication: The tea-infused hair care industry is experiencing disruption with Pai-Shau's revolutionary products. - [Tea-Infused Cosmetics](https://www.trendhunter.com/trends/tea-beauty): David's Tea Beauty Products Are Vegan, Cruelty-Free and Organic (Category: Lifestyle) Implication: The beauty and cosmetics industry can leverage the trend of tea-infused skincare products to offer innovative and enticing products to consumers. - [Green Tea-Based Cosmetics](https://www.trendhunter.com/trends/african-extracts-rooibos): African Extracts Rooibos Skincare is a Top Brand in South Africa (Category: Fashion) Implication: The beauty industry can explore incorporating green tea extracts into cosmetic products for their potential benefits and appeal to eco-conscious consumers. - [Lavender Facial Flower Waters](https://www.trendhunter.com/trends/lavender-hydrosol): This Lavender Hydrosol from S.W. BASICS Soothes Skin (Category: Fashion) Implication: Opportunity for beauty and wellness companies to incorporate natural ingredients and aromatherapy into their skincare products. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)