# Brewed Alternative Teas are now offered in various non-traditional forms. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 19, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brewed-alternative ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Brewed Alternative trend? **Brewed Alternative:** Tea brands are looking to distinguish themselves by offering their products in alternative formats, or for alternative uses than those that teas are typically consumed for. These items allow for such brands to stand out in an over-saturated market, while catering to the more niche needs and preferences of consumers. ## The consumer insight behind the Brewed Alternative trend Health-conscious consumers today are extremely ingredient-focused, and often on the hunt for the latest and greatest when it comes to the touted benefits of new or rediscovered ingredients. Despite generally being quite well-educated on the specific benefits of popular healthy ingredients, consumers in the health space can be overwhelmed by the sheer amount of choice and information available, and as a result, are drawn to the emphasis of specific ingredients that act as a shorthand for the benefits offered by a given product. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 25 to Nov 15, 2018 - Published: Nov 19, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Brewed Alternative trend ### Alternative Tea Formats Tea brands are exploring unique product formats, such as CBD-infused cold brews and sugar-free cold infusion teas. ### Superfood Supplements Confection-like supplements with pleasing textures, such as Mason Vitamins' matcha and turmeric gummy supplements, are gaining popularity among health-conscious consumers. ### Herbal CBD Products Brands like Buddha Teas are reintroducing classic herbal varieties with added water-soluble CBD, creating new opportunities for the CBD market and the herbal tea industry. ## What the Brewed Alternative trend means for industry ### For Health and Wellness With consumers becoming increasingly health conscious, there's potential for businesses to focus on unique, beneficial ingredients and explore new product formats like gummies and cold infusion teas. ### For CBD Industry CBD is showing up in various product formats, including teas and gummies, creating new demands within industries like food and beverage, supplements, and hemp cultivation. ### For Herbal Tea Industry The addition of CBD is creating new opportunities for the herbal tea industry, as brands like Buddha Teas and traditional brands like Twinings explore innovative product offerings. ## Workshop question How could your brand offer specialty products/services that appeal to more niche needs? ## Trend signals for Brewed Alternative Trend score 4.4 out of 10, from popularity 65%, activity 59%, freshness 8%. - Popularity: 65% - Activity: 59% - Freshness: 8% ## Examples of the Brewed Alternative trend 4 featured examples from Apr 25 to Nov 15, 2018. - [CBD Cold Brew Teas](https://www.trendhunter.com/trends/just-peachy): Kickback Cold Brew's 'Just Peachy' is Infused with Hemp Extract (Category: Lifestyle) Implication: The food and beverage industry can explore the use of CBD-infused beverages to cater to health-conscious consumers seeking alternative relaxation options. - [Herbal CBD Teas](https://www.trendhunter.com/trends/cbd-tea): Buddha Teas' Line of Cannabidiol-Infused Teas Contains Water-Soluble CBD (Category: Lifestyle) Implication: By incorporating CBD into their products, companies in the herbal tea industry can offer a unique value proposition in a crowded market. - [Superfood Vitamin Gummies](https://www.trendhunter.com/trends/gummy-supplements): Mason Vitamins Launched Matcha and Turmeric Gummy Supplements (Category: Lifestyle) Implication: The health and wellness supplement industry can capitalize on the trend of superfood gummy supplements by developing new products that feature popular antioxidant-rich and anti-in… - [Sugar-Free Cold Infusion Teas](https://www.trendhunter.com/trends/twinings-cold-infuse): Twinings' Cold In’fuse Teas are Specially Designed for Cold Water (Category: Lifestyle) Implication: This trend presents disruptive innovation opportunities for the beverage industry to create new, healthier beverage options with natural ingredients and lower sugar content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)