# Breath Management Tools that track breath aim to enhance consumers' nutrition and fitness. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 2, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/breath-management ## Key Figures - Trend score: 4.5/10 - Evidence articles: 4 ## What is the Breath Management trend? **Breath Management:** Brands looking to enhance the health and fitness of consumers are using accessible breath-tracking tools in order to do so. The adoption of breath-tracking, whether used to determine its steadiness or its properties, prioritizes customized health for consumers while also enhancing trust with the perception of it having "scientific value." ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 28 to Jul 18, 2018 - Published: Aug 2, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Breath Management trend ### Breath Tracking The adoption of breath-tracking prioritizes customized health for consumers. ### Personalized Nutrition Plans Providing customized nutritional plans based on personalized breath analysis is a disruptive innovation opportunity. ### Direct Metabolism Measurement Directly measuring metabolism through breath analysis disrupts traditional caloric intake measuring. ## What the Breath Management trend means for industry ### For Fitness Wearables The SweetzPot Flow aims to disrupt the fitness wearable industry with its VO2 max and breath tracking measurements. ### For Mental Health The 'XHA' Meditation Amulet provides one solution for the mental health industry with its attention to daily wellness activities through breath tracking and focus. ### For Weight and Wellness Management Lumen's direct measurement of metabolic fuel intake provides a disruptive innovation opportunity for the weight and wellness management industry as a personalized nutrition coach. ## Workshop question How could your brand better enhance the perceived effectiveness of its products/services? ## Trend signals for Breath Management Trend score 4.5 out of 10, from popularity 69%, activity 59%, freshness 8%. - Popularity: 69% - Activity: 59% - Freshness: 8% ## Examples of the Breath Management trend 4 featured examples from Feb 28 to Jul 18, 2018. - [Helpful Diet-Assisting Gadgets](https://www.trendhunter.com/trends/device-for-losing-weight): Lumen is a Device for Losing Weight & a Coach for Healthier Living (Category: Tech) Implication: Opportunities for the creation of more gadgets that incorporate breath analysis technology and personalized nutrition coaching to enhance fitness and weight loss programs. - [Breath-Tracking Wearables](https://www.trendhunter.com/trends/sweetzpot-flow-brings): The SweetzPot Flow Brings Breath Tracking Tools to the Common Athlete (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore advancements in wearable technology to provide more accurate and comprehensive fitness tracking. - [Weight Management Breath Devices](https://www.trendhunter.com/trends/breath-analyzing-device): Lumen Has Crafted a Breath Analyzing Device to Ensure Health (Category: Tech) Implication: Lumen's breath analyzing device offers innovative ways to track and manage weight, creating opportunities for disruptive innovation in the weight management industry. - [Breath-Tracking Meditation Aids](https://www.trendhunter.com/trends/meditation-amulet): The 'XHA' Meditation Amulet Guides Users Through Sessions (Category: Lifestyle) Implication: Disruptive innovation possibility for consumer electronic companies to integrate breath-tracking technology into their wearable products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)