# Breakfast Indulgence Consumers turn to dessert-flavored morning fare for guilt-free enjoyment. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 5, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/breakfast-indulgence ## Key Figures - Trend score: 3.5/10 - Evidence articles: 8 ## What is the Breakfast Indulgence trend? **Breakfast Indulgence:** Despite the health food movement, many consumers are turning to indulgent breakfast fare for a sweet fix. By opting for "dessert flavored" offerings instead of actual dessert, consumers are able to gratify their cravings in a guilt-free manner. The modern consumer is in a constant negotiation between their wants and needs, so hybridized products such as "mock" desserts offer a more balanced approach to consumption. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 5, 2016 to Jan 23, 2018 - Published: Jan 5, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Breakfast Indulgence trend ### Hybrid Desserts By creating hybrid products such as 'mock' desserts, brands offer a more balanced approach to consumption, satisfying consumers' cravings in a guilt-free manner. ### Crossover Food Products Crossover food products have become extremely popular with the rise of the foodie movement, offering consumers unique and unexpected flavor combinations. ### Nostalgia-Inspired Flavors Brands are drawing consumers in with familiar childhood cereals and flavors such as Cinnamon Toast Crunch and Fruity Pebbles in limited edition desserts. ## What the Breakfast Indulgence trend means for industry ### For Food Manufacturing Incorporating nostalgic flavors and creating hybrid desserts could offer food manufacturers opportunities to attract a broader consumer base. ### For Quick Service Restaurants Quick service restaurants can explore the trend of unexpected ingredients, textures and tastes, while identifying innovative new menu options like the Denny's Dulce de Leche Crunch Pancakes. ### For Cereal and Snack Food Industry As cereals and snack foods continue to undergo innovation, crossover snacks like Kellogg's Keebler Cereal with Chocolate Chip Cookies could become more popular within the market. ## Workshop question What part of your consumers daily routine is ritualized and how can you become part of that ritual? ## Trend signals for Breakfast Indulgence Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%. - Popularity: 47% - Activity: 50% - Freshness: 8% ## Examples of the Breakfast Indulgence trend 8 featured examples from Jan 5, 2016 to Jan 23, 2018. - [Birthday Cake Croissants](https://www.trendhunter.com/trends/cake-croissant): The Birthday Cake Croissant is For People Who Love Celebratory Pastry (Category: Lifestyle) Implication: Innovative bakeries can experiment with unique croissant flavors and designs - [Crunchy Cereal-Topped Cupcakes](https://www.trendhunter.com/trends/sprinkles-cupcakes): Sprinkles Cupcakes is Serving Breakfast Cupcakes Topped with Cereal (Category: Lifestyle) Implication: Disruptive innovation opportunity: Experimenting with unconventional flavors and ingredients to create unique baked goods that stand out in a crowded market. - [Candied Confectionery Donuts](https://www.trendhunter.com/trends/confectionery-donut): The Reese's Peanut Krispy Kreme Donuts Recreate the Chocolate Bar (Category: Lifestyle) Implication: The confectionery industry can utilize the trend of hybrid pastries to inspire innovation in candy bars and other confections. - [Holiday Cookie Cereals](https://www.trendhunter.com/trends/toast-crunch): The Sugar Cookie Toast Crunch Cereal from General Mills is Festive (Category: Lifestyle) Implication: Brands in the food and beverage industry can explore new, limited-edition offerings that align with seasonal and traditional flavors to attract and engage customers. - [Crunchy Caramel Pancake Dishes](https://www.trendhunter.com/trends/crunch-pancakes): The Denny's Dulce de Leche Crunch Pancakes are Fluffy and Textured (Category: Lifestyle) Implication: The QSR industry can embrace the trend of incorporating unexpected ingredients, textures, and flavors into their breakfast offerings to attract customers looking for unique dining… - [Donut-Flavored Cereals](https://www.trendhunter.com/trends/sprinkled-donut): Cap'n Crunch 'Sprinkled Donut Crunch' Cereal is Breakfast Dessert-Inspired (Category: Lifestyle) Implication: Food companies can explore creating innovative cereal products that cater to consumers' desire for dessert-like breakfast options. - [Stuffed Pie Donuts](https://www.trendhunter.com/trends/pie-donut): These Banana Cream Pastries Reinvent The Pie With New Sponge Texture (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of portable desserts by creating convenient packaging solutions and expanding their product offerings. - [Mini Cookie Cereals](https://www.trendhunter.com/trends/cookie-cereals): Kellogg's is Now Making Keebler Cereal with Chocolate Chip Cookies (Category: Life-Stages) Implication: Disruptive innovation opportunity: Merge two food categories (confectionery and breakfast cereals) to create novel and exciting products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)