# Streamlined Energy Consumers embrace morning dishes that incorporate caffeine. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 2, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/breakfast-caffeinated ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Streamlined Energy trend? **Streamlined Energy:** As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine. At times in hyper-portable form, such foods empower consumers to re-organize their everyday to better serve their needs. This progression is closely related to the consumer desire to reclaim time previously spent on ordinary tasks in the interest of supporting a work-life balance. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 28, 2015 to Apr 20, 2016 - Published: Feb 2, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Streamlined Energy trend ### Caffeinated Breakfasts As time-strapped consumers look to streamline their morning routine, many are drawn to hybridized breakfast items that incorporate sources of caffeine. ### Two-in-One Products Products like Coffee Cereal that offer a two-in-one feature are ideal for consumers that are looking for foods that offer multiple benefits in one simple item. ### Beverage-Flavored Foods As hybrid food and drinks become more popular, it's becoming common to see beverage-flavored food items like Coffee-Flavored Oatmeals and Caffeinated Breakfast Donuts. ## What the Streamlined Energy trend means for industry ### For Food Industry The food industry should consider this trend and create more hybrid breakfast options that cater to time-strapped morning consumers. ### For Caffeine Industry The caffeine industry can benefit from this trend and expand their use of caffeine in different food products. ### For Health and Wellness Industry The health and wellness industry can innovate this trend by creating more healthy caffeinated breakfast options like Energizing Peanut Spreads. ## Workshop question When it comes to simplifying a consumer's day-to-day routines, how can your brand offer a time-saving solution? ## Trend signals for Streamlined Energy Trend score 3.9 out of 10, from popularity 61%, activity 49%, freshness 8%. - Popularity: 61% - Activity: 49% - Freshness: 8% ## Examples of the Streamlined Energy trend 7 featured examples from Mar 28, 2015 to Apr 20, 2016. - [Caffeniated Breakfast Donuts](https://www.trendhunter.com/trends/breakfast-donut): These Morning Desserts are Filled With Banana and Espresso Powder (Category: Lifestyle) Implication: Opportunity for companies to develop new products that cater to the growing demand for healthier sweet treats and edible caffeine. - [Raw Matcha Macaroons](https://www.trendhunter.com/trends/macaroon-recipe): This Heathy Green Tea-Infused Macaroon Recipe Does Not Require Any Baking (Category: Lifestyle) Implication: The health food industry can capitalize on the popularity of raw desserts, matcha, and no-bake recipes to appeal to health-conscious consumers. - [Oatmeal Latte Recipes](https://www.trendhunter.com/trends/breakfast-latte): The How Sweet It Is Homemade Breakfast Latte Combines Coffee and Porridge (Category: Lifestyle) Implication: Oatmeal lattes provide a new option for coffee shops and cafes looking to stand out in a crowded marketplace. - [Caffeinated Cereals](https://www.trendhunter.com/trends/coffee-cereal): This Coffee Cereal Blends Two Breakfast Items in One Serving (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of more two-in-one products, like coffee-flavored cereals, to cater to busy individuals. - [Caffeinated Quinoa Breakfasts](https://www.trendhunter.com/trends/breakfast-quinoa): This Breakfast Quinoa Replaces an Unhealthy Morning Mocha Latte (Category: Lifestyle) Implication: Explore new product offerings in the food and beverage industry by introducing innovative breakfast options using quinoa and coffee. - [Coffee-Flavored Oatmeals](https://www.trendhunter.com/trends/flavored-oatmeal): This Flavored Oatmeal Channels the Taste of 'Hot Breakfast Coffee' (Category: Lifestyle) Implication: Food manufacturers can capitalize on the flavored oatmeal trend and create innovative products that cater to busy consumers who want unique breakfast options. - [Energizing Peanut Spreads](https://www.trendhunter.com/trends/peanut-spreads): Yumbutter's Newest Product is Infused with Fair Trade Coffee (Category: Lifestyle) Implication: The food industry can capitalize on the trend of energy-infused food products by developing new and innovative offerings that cater to consumers' desire for convenient, healthy, a… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)