# Breakfast Beer Brands are launching interesting beer flavors to tap into consumer curiosity. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 16, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/breakfast-beer ## Key Figures - Trend score: 4.6/10 - Evidence articles: 9 ## What is the Breakfast Beer trend? **Breakfast Beer:** Both breakfast restaurants and beer brands are experimenting with fusing the alcoholic beverage and the sensibilities of early morning dining. From red ales infused with bacon to coffee-accented stouts, the products offer interesting tastes to consumers. ## The consumer insight behind the Breakfast Beer trend Even though there are many options on the market for any given product, contemporary consumers are always looking to indulge in something new and exciting. By tapping their sense of adventurism, many feel entertained while also capable of satisfying their curiosity. As unconventional branding and recipes usually capture consumers' attention, this creates a demand for more interesting product combinations in any given market. ## At a Glance - Evidence: 9 featured examples - Articles from: Oct 19, 2018 to Aug 30, 2022 - Published: Nov 16, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Breakfast Beer trend ### Unconventional flavor combinations Brands are experimenting with unusual and adventurous flavor combinations to appeal to consumers' sense of adventurism and curiosity. ### Caffeinated alcoholic beverages Breweries are infusing their stouts and ales with coffee and other caffeinated ingredients to create a flavorful and unique drinking experience. ### Fast-food inspired beers Breweries are collaborating with fast-food chains to create beers inspired by their menu offerings, appealing to consumers' love for unique and nostalgic flavors. ## What the Breakfast Beer trend means for industry ### For Alcohol and brewing The alcohol and brewing industry sees opportunities in creating unique and unconventional flavor combinations, as well as partnering with other businesses to create innovative products. ### For Fast-food and restaurants Fast-food and restaurant chains can benefit from collaborations with breweries to create limited edition products that cater to customers' sense of novelty and nostalgia. ### For Coffee and tea Coffee and tea companies can explore partnerships with breweries to infuse their products into beer offerings, creating new and unique drinking experiences. ## Workshop question Conceptualize a product hybrid to capture consumer attention. ## Trend signals for Breakfast Beer Trend score 4.6 out of 10, from popularity 74%, activity 52%, freshness 13%. - Popularity: 74% - Activity: 52% - Freshness: 13% ## Examples of the Breakfast Beer trend 9 featured examples from Oct 19, 2018 to Aug 30, 2022. - [Breakfast Restaurant-Branded Beers](https://www.trendhunter.com/trends/bacon-kegs): Waffle House Has Its Very Own Beer Called Bacon & Kegs! (Category: Marketing) Implication: Restaurant chains can explore the opportunity to collaborate with local breweries and create their own branded beers, offering a unique and exclusive product to their customers. - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer): The Guinness Cold Brew Coffee Beer Features a 4% ABV (Category: Marketing) Implication: Beverage companies should explore the opportunity of combining coffee and alcohol to create innovative, premium drinks that appeal to both coffee and alcohol lovers. - [Fast-Food-Inspired Beers](https://www.trendhunter.com/trends/strawberry-biscuit-ale): The 'Strawberry Biscuit Ale' is Inspired by Hardee's Scratch Biscuits (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of fast-food-inspired beers by partnering with local breweries to create unique products that drive foot traffic and app… - [Breakfast Tea Brews](https://www.trendhunter.com/trends/guinness-breakfast-tea-amber): Guinness Breakfast Tea Amber is Brewed with Real Irish Breakfast Tea (Category: Lifestyle) Implication: Craft breweries can infuse tea into their beers to appeal to tea-drinking consumers and differentiate themselves in a crowded market. - [Discarded Breakfast Cereal Beers](https://www.trendhunter.com/trends/seven-bro7hers-beers): These New Seven Bro7hers Beers are Made with Kellogg's Cereals (Category: Lifestyle) Implication: Opportunity for breweries to incorporate food waste into their brewing processes and create new sustainable products. - [Beer-Serving Breakfast Joints](https://www.trendhunter.com/trends/fullservice-bar): IHOP Has Just Opened Its First Location with a Full-Service Bar (Category: Business) Implication: Restaurants can explore the concept of combining breakfast service with full-service bars to attract a wider range of customers. - [Caffeinated Barrel-Aged Stouts](https://www.trendhunter.com/trends/espresso-stout): The Founders KBS Espresso Stout is Made with Premium Beans (Category: Marketing) Implication: Craft breweries can explore the potential of incorporating coffee into their beer recipes to tap into the growing market of coffee enthusiasts and beer connoisseurs. - [Vietnamese Coffee Stouts](https://www.trendhunter.com/trends/coffee-stouts): This Beer Combines Flavor Profiles Of East and West (Category: Lifestyle) Implication: Opportunity for craft coffee companies to expand their customer base by collaborating with craft breweries to create innovative beer products. - [Chocolate-Infused Stout Beers](https://www.trendhunter.com/trends/canadian-breakfast-stout): The Canadian Breakfast Stout Features Coffee and Chocolate (Category: Lifestyle) Implication: The Canadian Breakfast Stout exemplifies a disruptive innovation opportunity for craft breweries by offering unique and high-end brews that cater to sophisticated beer enthusiasts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)