# Brazen Home-Cooked A surprising element is added to unexpected places in home-cooked cuisine. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 4, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brazen-homecooked ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Brazen Home-Cooked trend? **Brazen Home-Cooked:** The credit crunch caused more and more consumers to opt for at-home cuisine in favor of restaurant meals. Now, consumers are growing bored with the tried and tested flavors of traditional homecooked meals, instead opting for combinations of staples found in the standard kitchen. This brazen attitude toward comfort food thus allows a means of expression and experimentation that doesn't stray too far from the familiar. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 14, 2013 to Feb 24, 2014 - Published: Mar 4, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Brazen Home-Cooked trend ### Experimental Home Cooking Consumers are opting for new and unique flavor combinations in traditional home-cooked meals ### Cross-Cultural Fusion Merging cultural and taste differences to create new and delicious food experiences ### Innovative Ingredients Incorporating unconventional ingredients to create unexpected flavor combinations in popular dishes ## What the Brazen Home-Cooked trend means for industry ### For Food and Beverage Exploring new and unique recipes and flavor combinations is necessary for staying ahead in this industry ### For Hospitality Innovative and unique dishes can differentiate a restaurant from its competition in the highly competitive hospitality space ### For Consumer Goods Experimenting with new food products could open new markets and niches within the consumer goods market ## Trend signals for Brazen Home-Cooked Trend score 2.3 out of 10, from popularity 34%, activity 26%, freshness 8%. - Popularity: 34% - Activity: 26% - Freshness: 8% ## Examples of the Brazen Home-Cooked trend 5 featured examples from Oct 14, 2013 to Feb 24, 2014. - [Nacho Chip Chicken Recipes](https://www.trendhunter.com/trends/doritos-chicken-strips): These Doritos Chicken Strips Will be a Fan Favorite for Party Snacks (Category: Lifestyle) Implication: The food and beverage industry could potentially benefit from the creation of Doritos-infused recipes and DIY snack mixes. - [Latke Burgers](https://www.trendhunter.com/trends/thanksgiving-hannukah): Celebrate the Thanksgiving Hannukah Hybrid Holiday with a Frankenstein-esque Burger (Category: Lifestyle) Implication: The food and beverage industry can explore the opportunity to create innovative, holiday-themed menu items like the latke burger. - [Cereal-Infused Sandwiches](https://www.trendhunter.com/trends/cheerios-sandwich): This Cheerios Sandwich Puts the Breakfast Cereal in a New Form (Category: Lifestyle) Implication: Opportunity for food manufacturers and restaurants to introduce innovative cereal-infused products and menu items, appealing to adventurous eaters. - [Canned Pasta-Infused Desserts](https://www.trendhunter.com/trends/spaghettios-cupcakes): These SpaghettiOs Cupcakes Would Qualify as Dessert for Dinner (Category: Lifestyle) Implication: The food and beverage industry can experiment with unconventional flavor profiles and incorporate nostalgic ingredients to create novel dessert offerings. - [Cheesy Macaroni Pancakes](https://www.trendhunter.com/trends/mac-and-cheese-pancakes): This Mac and Cheese Pancakes Recipe Will Win Any Brinner Throwdown (Category: Lifestyle) Implication: In the food and beverage industry, there is an opportunity to create new menu items that feature comfort food fusion, brinner dishes, and alternative pancake recipes that appeal t… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)