# Brazen Beauty Seeking unconventionality, editorials turn to flamboyant cosmetic looks. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Aug 7, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/brazen-beauty ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Brazen Beauty trend? **Brazen Beauty:** Moving away from more natural tones, editorials are incorporating bold and brash cosmetic looks to diversify appeal. Using dark colors and tribal patterns to completely mask one's facial appearance, these fashion features reflect a move toward more unconventional representations of beauty. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 3 to Jul 30, 2014 - Published: Aug 7, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Brazen Beauty trend ### Unconventional Cosmetic Looks Editorials are using dark colors, tribal patterns and bold cosmetic looks to represent beauty unconventionally, reflecting a trend that diversifies appeal. ### Whimsical Circus Imagery Fashion editorials are looking to whimsical circus imagery for visually striking inspiration, highlighting candy-colored hues with kaleidoscopic eyeshadow and pink lipstick applications. ### Tribal and Sci-Fi Inspirations Editorials and creative works combine tribal and sci-fi inspirations to create avant-garde ensemble with ornate accessories and makeup looks reminiscent of Game of Thrones houses. ## What the Brazen Beauty trend means for industry ### For Beauty and Cosmetics There is a trend towards unconventional, bold, and flamboyant cosmetic looks, with tribal and dark colors, highlighted with kaleidoscopic eyeshadow and technicolored hair, making creating a disruptive innovation opportunity to cosmetics industry. ### For Fashion and Apparel Fashion editorials and creative director art incorporate circus and sci-fi-inspired patterns that reflect color clashing patterns, experimenting with wardrobe and make-up designs creating disruptive innovations in fashion and changing the traditional style trends of the industry. ### For Entertainment and Media The entertainment and media industries looking to experiment and explore unconventional themes such as those in Game of Thrones and other cult favorites to bring the fantasy world to life with avant-garde creations, including wardrobe and make-up design. ## Trend signals for Brazen Beauty Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%. - Popularity: 68% - Activity: 66% - Freshness: 8% ## Examples of the Brazen Beauty trend 5 featured examples from Jul 3 to Jul 30, 2014. - [Intergalactic Tribalism Covers](https://www.trendhunter.com/trends/auguste-abeliunaite): Numero China's Latest Issue Features Top Model Auguste Abeliunaite (Category: Pop Culture) Implication: The fashion industry can leverage tribal and sci-fi inspirations to create unique and disruptive avant-garde fashion designs. - [Circus-Themed Cosmetic Captures](https://www.trendhunter.com/trends/under-wraps): Glassbook's Under Wraps Beauty Story is Visually Vivid (Category: Fashion) Implication: Cosmetics companies can leverage circus-inspired beauty trends to create new product lines that appeal to consumers looking for unique and bold makeup looks. - [Fantasy Family Makeup](https://www.trendhunter.com/trends/allison-chase): Artist Allison Chase Turns the Game of Thrones Houses into Makeup Looks (Category: Fashion) Implication: The makeup industry could explore creating makeup products specifically inspired by popular TV show or movie houses, character or fantasy elements. - [Daring Dress-Up Editorials](https://www.trendhunter.com/trends/lofficiel-ukraine): L’officiel Ukraine’s Latest Coverstory Embraces Visually Vivid Styling (Category: Pop Culture) Implication: The disruptive innovation opportunity in the fashion design industry lies in creating collections that embrace pattern-clashing ensembles, offering consumers unique and eye-catchi… - [Rocker Homage Editorials](https://www.trendhunter.com/trends/famous-band): The Stephen James NOX Cover Story Pays Tribute to Famous Band Kiss (Category: Fashion) Implication: The convergence of fashion and music in rocker-themed editorials opens up opportunities for collaborations between fashion brands and musicians, resulting in unique marketing camp… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - 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