# Rudimentary Packaging Brands turn to rustic design tactics to offer approachability. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 28, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branding-modesty ## Key Figures - Trend score: 4.5/10 - Evidence articles: 8 ## What is the Rudimentary Packaging trend? **Rudimentary Packaging:** Seeking to entice consumers in a manner more approachable than their cold, contemporary counterparts, branding strategies are turning to rustic design tactics that are reminiscent of rural living and organic aesthetics. Rudimentary branding techniques reflect a shift toward more traditional, and fundamentally familiar forms of consumer enticement. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 2, 2013 to Sep 17, 2014 - Published: May 28, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Rudimentary Packaging trend ### Rustic Packaging Design Brands are using rustic packaging design to offer approachability and entice consumers. ### Minimalist Eco-Friendly Packaging Brands are adopting minimalistic eco-friendly packaging options to reflect their commitment to sustainability. ### Rural-Focused Branding Brands are incorporating rural-focused branding to highlight the origin or production process of their products. ## What the Rudimentary Packaging trend means for industry ### For Food Packaging The food industry can use these trends to create packaging designs that stand out on the shelves and reflect the values of the brand. ### For Beverage Packaging The beverage industry can use these trends to create unique packaging options that appeal to consumers and differentiate themselves from competitors. ### For Consumer Goods Packaging The consumer goods industry can use these trends to create packaging that not only protects the product but also showcases its unique features, origin, and values. ## Trend signals for Rudimentary Packaging Trend score 4.5 out of 10, from popularity 61%, activity 67%, freshness 8%. - Popularity: 61% - Activity: 67% - Freshness: 8% ## Examples of the Rudimentary Packaging trend 8 featured examples from Oct 2, 2013 to Sep 17, 2014. - [Recyclable Cardboard Bottle Carriers](https://www.trendhunter.com/trends/cardboard-container): These Cardboard Container Designs Are Extremely Eco-Friendly (Category: Lifestyle) Implication: The food and beverage industry can leverage the use of recyclable cardboard packaging and minimalistic branding to attract consumers who prioritize sustainability. - [Elementary Egg Packaging](https://www.trendhunter.com/trends/no-hatch-eggs): No Hatch Eggs Uses the Basics for Wrapping its Products (Category: Lifestyle) Implication: Disruptive innovation opportunity: Find ways to revolutionize packaging methods and materials within the food industry to create more sustainable and eco-friendly options. - [Homemade Homestead Jams](https://www.trendhunter.com/trends/natural-jam): The Youngs Farm Natural Jams are Made with Fresh Fruit Ingredients (Category: Lifestyle) Implication: The food and beverage industry can benefit from incorporating authentic all-natural jams made with fresh fruit ingredients. - [Packed Lunch Snack Wrappers](https://www.trendhunter.com/trends/picnic-packaging): Picnic Packaging Has a Scrumptious Homespun Appeal That's Reusable (Category: Lifestyle) Implication: Food manufacturers can explore nostalgic and reusable packaging solutions for snacks and lunch items. - [Rural-Focused Branding](https://www.trendhunter.com/trends/olssonbarbieri): Bamsrudlaven Gardsis Ice Cream by 'OlssonBarbieri' is Inspired by the Farm (Category: Lifestyle) Implication: Food and beverage companies can leverage rural-focused branding and farm-inspired packaging to differentiate their products and appeal to consumers seeking locally sourced and aut… - [Retro Wood Packaging](https://www.trendhunter.com/trends/wood-packaging): Greg Ellis Gives an Industrial Feel to TN Fruit Co. (Category: Marketing) Implication: The beverage industry can explore retro-inspired packaging to differentiate their products and evoke nostalgia in consumers. - [Hand-Stitched Bread Bags](https://www.trendhunter.com/trends/beer-bread): The Beer Bread Bags for BarretsRidge Are Homey but Still Very Modern (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the packaging industry by introducing hand-stitched elements and color-coded designs to enhance product differentiation and customer exper… - [Basic Beer-Style Vinos](https://www.trendhunter.com/trends/red-meat-wine-packaging): Red Meat Wine Packaging was Conceived with a Casual Approach (Category: Lifestyle) Implication: The wine packaging industry can leverage the trend of casual wine packaging by exploring new materials, designs and packaging technologies that appeal to a more relaxed and casual… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)