# Branding Escapism Travel-inspired labels provide a visual way for consumers to detach from reality. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 18, 2014, updated Apr 1, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/branding-escapism ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Branding Escapism trend? **Branding Escapism:** While vacations provide adequate ways to relax, finding the time or finances to make that happen is often challenging for the average working consumer. Seeking to attract those who desire to escape the hustle and bustle of everyday life, brands are turning to travel-inspired imagery to give consumers a sense of being somewhere other than where they are. Exotic labeling combines creative branding with the consumer need for accessible distractions, reflecting a need for marketing tactics that cater personal fulfillment. ## At a Glance - Evidence: 6 featured examples - Articles from: May 2, 2013 to Mar 7, 2014 - Published: Mar 18, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Branding Escapism trend ### Travel-Inspired Branding Brands are using travel-inspired imagery to give consumers a sense of being somewhere other than where they are for personal fulfillment. ### Daydream-Inspired Beer Labels Quirky branding that uses psychedelic designs, meant to transport the beer consumer into another universe. ### Vintage Jet-Setter Packaging Indulging in vintage illustration branding with cultural relevance, starting conversations of travels past and adventures to be had. ## What the Branding Escapism trend means for industry ### For Alcohol Incorporating travel-inspired imagery, quirky designs, and vintage illustration branding is a growing trend for the alcohol industry to satisfy a consumer's desire to escape from the hustle and bustle of reality. ### For Packaging Creative travel-inspiring packaging is a trend that is disrupting traditional packaging to appeal to consumers during their purchasing decision-making. ### For Marketing Brands that use successful marketing tactics through creative branding, nostalgia, and personal fulfillment will appeal to a young demographic, artsy type, and those looking for accessible distractions. ## Trend signals for Branding Escapism Trend score 3.8 out of 10, from popularity 59%, activity 48%, freshness 8%. - Popularity: 59% - Activity: 48% - Freshness: 8% ## Examples of the Branding Escapism trend 6 featured examples from May 2, 2013 to Mar 7, 2014. - [Vintage Jet-Setter Packaging](https://www.trendhunter.com/trends/illustration-branding): Take a Trip Round the World with This Illustration Branding Bottle (Category: World) Implication: The food and beverage industry can leverage vintage-inspired illustration branding and story-telling as a way to differentiate their product offering and increase customer engagem… - [Antique Ballooner Branding](https://www.trendhunter.com/trends/torello-special-edition-wine-packaging): Torello Special Edition Wine Packaging Has an Old Adventurous Spirit (Category: Lifestyle) Implication: Exploring innovative packaging designs and storytelling approaches to differentiate wine brands. - [Cottagey Brew Branding](https://www.trendhunter.com/trends/geneva-lake-beer-packaging): Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country (Category: Lifestyle) Implication: Local and craft beer breweries can appeal to consumers with creative branding and packaging - [Daydream-Inspired Beer Labels](https://www.trendhunter.com/trends/karl-grandin): The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping (Category: Lifestyle) Implication: Disruptive innovation opportunity: Embrace unconventional branding and packaging designs to differentiate craft beer brands in a competitive market. - [Adventurous Brand Identities](https://www.trendhunter.com/trends/mia-fruit-wine-packaging): MIA Fruit Wine Packaging Tempts You With References to Traveling (Category: World) Implication: Disrupt the traditional approach to alcoholic beverage packaging by utilizing unique and creative designs to attract consumers. - [Beer-Delivering Helicopters](https://www.trendhunter.com/trends/beer-drone): This Beer Drone Delivers Directly to You Without You Having to Move (Category: Tech) Implication: The use of drones for delivery services in the alcohol industry presents new opportunities to reduce costs, increase the effectiveness of services, and reach customers in remote l… ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)