# Branded Zen Brands across all industries show support for the health and wellness movement. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 8, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-zen ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Branded Zen trend? **Branded Zen:** The health wave continues to snowball in popularity among consumers, causing many brands, even those not explicitly affiliated with health, to take note. Aligning with the wellness movement through sponsored events, retreats and initiatives, brands are not only capitalizing on a larger cultural shift, but also communicating a vested interest in the well-being of consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 17 to Aug 19, 2015 - Published: Oct 8, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Branded Zen trend ### Wellness Movement Brands are aligning with wellness movement through sponsored events, retreats, and initiatives to capitalize on a larger cultural shift and communicate a vested interest in the well-being of consumers. ### Mindful Apps Success Through Stillness: Meditation Made Simple' app provides a new income-generating opportunity and serves as a primer for people eager to start practicing transcendental meditation. ### Branded Yoga Events Membership and Wellness brands can partner to co-host yoga events, which provide new opportunities for brand awareness and community building. ## What the Branded Zen trend means for industry ### For Hospitality Industry In-flight meditation programs provide new opportunities for airlines to differentiate and improve passenger comfort and well-being during flights. ### For Retail Industry Hosting relaxation-themed furniture events provide furniture retailers like Leon's with new opportunities to target conscious consumers who seek permanent solutions for health and spiritual wellness. ### For Beauty Industry Branded beauty bars offer unique spa marketing experiences that appeal to conscious consumers seeking alternative remedies and preventative practices. ## Workshop question Does your product or service better serve consumers' mental, or physical health? How could you incorporate more of the other? ## Trend signals for Branded Zen Trend score 3.8 out of 10, from popularity 58%, activity 48%, freshness 8%. - Popularity: 58% - Activity: 48% - Freshness: 8% ## Examples of the Branded Zen trend 6 featured examples from Apr 17 to Aug 19, 2015. - [Branded Meditation Podcasts](https://www.trendhunter.com/trends/guided-meditation): Lululemon's Guided Meditation Podcasts Inspire Introspection (Category: Marketing) Implication: The health and wellness industry can leverage the popularity of meditation practices to offer unique experiences and products to their customers. - [Transcendental Meditation Apps](https://www.trendhunter.com/trends/mindful-app): This Mindful App is Endorsed by Music Mogul Russell Simmons (Category: Lifestyle) Implication: The wellness technology sector, which includes the development of meditation apps and other digital tools to support mental and emotional well-being. - [Zen Furniture Events](https://www.trendhunter.com/trends/furniture-event): Leon's Encourages Finding Peace at Home with a relaxing Yoga Event (Category: Marketing) Implication: The trend towards health and wellness in the home presents a disruptive innovation opportunity for furniture manufacturers to create new lines of furniture that prioritize relaxat… - [Mindful Beauty Bars](https://www.trendhunter.com/trends/the-beauty-bar): Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar' (Category: Marketing) Implication: Innovating beauty and wellness products and services that cater to the mindful living trend. - [In-Flight Meditation Programs](https://www.trendhunter.com/trends/meditation-program): British Airways Aims to Mindfully Improve Passenger Well-Being (Category: World) Implication: Airlines can adapt the mindfulness programs to enhance the travelling experience of their passengers, while reducing their anxiety levels, and differentiate themselves from compet… - [Branded Yoga Events](https://www.trendhunter.com/trends/celebrity-yoga-class): Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees (Category: Lifestyle) Implication: Brands in the beer and alcohol industry can leverage events and unique experiences to engage with their audience and increase brand loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)