# Branded Uniform The traditional school uniform is adapted to suit modern interests. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 2, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-uniform ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Branded Uniform trend? **Branded Uniform:** With authenticity in branding becoming increasingly important, individuals and companies that are associated with strong and influential branding are entering unlikely spaces, including the design of school uniforms. The creation and branding of school uniforms, whether by celebrity or creative agency, authentically connects to Gen Z consumers as this demographic's buying power grows. ## The consumer insight behind the Branded Uniform trend Growing up in the age of social media, Gen Z's curation of their personal brands online is inherently tied to their everyday life. Part of that includes the influence of celebrities, and the emulation of the lifestyles celebrities subscribe to online. The Gen Z preference for branded products, clothing items, and services are a direct result of these influences. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 24, 2018 to Jan 3, 2019 - Published: Jan 2, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Branded Uniform trend ### Branded School Uniforms Authentic and branded school uniforms are becoming increasingly popular with Gen Z, with celebrity and creative agencies entering unlikely spaces. ### Affordable Uniform Packages With a focus on minimizing back-to-school costs, discount retailers are now offering school uniform packages at affordable prices. ### Celebrity-Designed Apparel Celebrities are entering the school apparel market, designing graduation tees and school uniforms to cater to Gen Z's preference for branded products. ## What the Branded Uniform trend means for industry ### For Retail Retailers can offer affordable uniform packages and branded school uniforms to capture the attention of price-conscious parents and teens seeking fashionable clothing. ### For Education Educational institutions can partner with celebrities to create unique school uniforms, or leverage creative agencies to provide branding solutions for a more modern school identity. ### For Entertainment Celebrities can collaborate with schools to offer their branding expertise and design apparel for students, expanding the reach of their own brand and gaining new fans. ## Workshop question How could your company adopt Gen Z-inspired branding? ## Trend signals for Branded Uniform Trend score 4.2 out of 10, from popularity 50%, activity 68%, freshness 8%. - Popularity: 50% - Activity: 68% - Freshness: 8% ## Examples of the Branded Uniform trend 4 featured examples from Apr 24, 2018 to Jan 3, 2019. - [Incredibly Creative School Identities](https://www.trendhunter.com/trends/school-identity): Nido is a Slick Arts & Crafts School in Buenos Aires (Category: Social Good) Implication: Educational institutions can adopt new and creative approaches to teaching and promoting the arts and crafts using a contemporary and minimalist identity like Nido. - [Rapper-Made School Uniforms](https://www.trendhunter.com/trends/ovo-uniforms): Drake Created OVO Uniforms for Miami High That Reference 'God's Plan' (Category: Fashion) Implication: The fashion industry can collaborate with educational institutions to create custom uniforms that reflect the brand identity of both parties. - [Rapper-Designed Graduation Tees](https://www.trendhunter.com/trends/dwight-d-eisenhower): Travis Scott Designs T-Shirts for Dwight D. Eisenhower High School (Category: Pop Culture) Implication: Fashion brands and designers could explore collaborations with artists to create unique and limited-edition apparel collections. - [Affordable School Uniform Packages](https://www.trendhunter.com/trends/aldi-school-uniforms): These Aldi School Uniforms Can Be Purchased for Just £5 (Category: Fashion) Implication: Affordable school uniforms and discount supermarket fashion create opportunities for retailers to offer low-cost clothing options. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)