# Interactive Out of Home Branded transit stops capture attention from bored commuters. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 26, 2011, updated Jan 5, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-transit-stops ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Interactive Out of Home trend? **Interactive Out of Home:** Bus stop advertisements now comprise more attention-grabbing branding than ever before. However, it’s not just about advertising—it’s about drawing in the consumer any way possible during this optimal time when boredom is heightened. For the anxiously waiting commuter, bus stop branding that asks them to relax on a sofa, read a book or “save a life” offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 15 to Sep 27, 2011 - Published: Apr 26, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Interactive Out of Home trend ### Interactive Advertising Interactive advertising through branded transit stops that offers a welcome reprieve from watch-checking, foot-tapping and general irritability spawning from impatience presents significant disruption opportunities in the advertising industry. ### Smart Outdoor Displays Smart outdoor displays equipped with touch-capable digital video screens, like Yahoo's bus shelters, that include interactive games, trivia, and other digital activities, offer disruption opportunities in the interactive entertainment industry. ### Smart Out Of Home Transit Advertising Smart OOH transit advertising campaigns, like SunSmart Australia's, that focus on preventative measures through the use of dispensers of the protective epidermal lotion, offer disruption opportunities in both the OOH advertising and eco-friendly industries. ## What the Interactive Out of Home trend means for industry ### For Transit and Out-of-Home Advertising As transit and out-of-home advertising continues to become more interactive and engaging, there is a significant opportunity for brands to expand and innovate their creative campaigns within the industry. ### For Digital Entertainment The integration of digital games and interactive entertainment into outdoor displays presents significant opportunities for companies in the gaming industry to reach new audiences beyond their typical mediums. ### For Health and Wellness Coaching Companies looking to capitalize on the increasing interest in health and wellness can leverage new technologies, such as Autom the dietary coaching robot, to provide users with personal and easily accessible coaching options. ## Trend signals for Interactive Out of Home Trend score 4.1 out of 10, from popularity 68%, activity 48%, freshness 8%. - Popularity: 68% - Activity: 48% - Freshness: 8% ## Examples of the Interactive Out of Home trend 6 featured examples from Jan 15 to Sep 27, 2011. - [People-Warming Ovens](https://www.trendhunter.com/trends/caribou-coffee-bus-shelters): Caribou Coffee Bus Shelters Promote 'Hot 'n Wholesome' Menu (Category: Lifestyle) Implication: Incorporating experiential and innovative marketing strategies, like unique bus stop advertising, can increase sales for new menu items and products. - [Gaming Bus Stops](https://www.trendhunter.com/trends/yahoo-bus-shelters): These Yahoo Bus Shelters Feature Video Games to Pass the Time (Category: Pop Culture) Implication: Disruptive innovation opportunity for digital out of home advertising companies to create engaging experiences for consumers waiting in public spaces. - [Sunscreen-Dispensing Signage](https://www.trendhunter.com/trends/sunsmart-australia-campaign): This SunSmart Australia Campaign Encourages Skin Protection (Category: Marketing) Implication: Integration of functional elements into billboards can enhance engagement and effectiveness. - [Bookworm Bus Shelters](https://www.trendhunter.com/trends/magazine-kiosk-bus-stop): Read While You Wait for Transit at the Magazine Kiosk Bus Stop (Category: Autos) Implication: Integrating technology and experiential design into bus shelters to improve the overall commuting experience and attract more riders. - [Public Waiting Rooms](https://www.trendhunter.com/trends/bus-stop-coffee-table): The Julie Kim LA Bus Stop Coffee Table Experiment (Category: Lifestyle) Implication: Urban designers can explore ways to enhance public spaces with furniture and decor, creating more engaging and enjoyable environments for commuters. - [Dietary Coaching Bots](https://www.trendhunter.com/trends/autom): Autom Will Guide Users Through a Healthier Lifestyle (Category: Lifestyle) Implication: The fitness and wellness industry can benefit from incorporating robotics and AI to provide personalized coaching and assistance to individuals. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)