# Branded Sharing Brands leverage millennial values with sharing economy initiatives. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Sep 8, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-sharing ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Branded Sharing trend? **Branded Sharing:** Rather than viewing the sharing economy as a direct threat to sales, several brands are harnessing momentum by putting forth their own programs heavily influenced by peer-to-peer economy models. From brand-backed co-ownership programs to innovative partnerships between established companies and sharing economy resources, there are plenty of ways brands can establish themselves as eager to adapt to shifting consumer values, especially those held by discerning millennials unoccupied with large ticket purchases. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 7 to Sep 10, 2015 - Published: Sep 8, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Branded Sharing trend ### Brand participation in the Sharing Economy As brands identify the potential of the sharing economy, they recognise business opportunities and create co-ownership programs or partnerships to adapt to the changing consumer values. ### Fashion Innovation trial Programs Fashion trial platforms such as Google's 'Try' that lets customers try clothes from home are sweeping in as a solution to remove the disadvantages of online shopping. ### Corporate and Sharing Economy Partnerships As seen in Walgreens partnership with TaskRabbit, established brands look for existing sharing companies to add value to their own customer experience. ## What the Branded Sharing trend means for industry ### For Transportation Industry Rewarding eco ride initiative is an opportunity for automobile industry to innovate low and zero-emission transport, market eco-friendly cars and stimulate interest among millennials. ### For Fashion Industry Fashion industry can develop new and innovative trial programs that enable customers to try on and borrow clothing to enhance customer experience and alleviate online shopping disadvantages. ### For Pharmaceutical Industry Following Walgreen's partnership with TaskRabbit, pharmaceutical industry can look to partner with companies with similar delivery capacities to streamline and be more efficient in providing essential goods. ## Workshop question What aspects of the peer-to-peer economy could your brand learn from or adapt to better suits your customers? ## Trend signals for Branded Sharing Trend score 3.9 out of 10, from popularity 63%, activity 47%, freshness 8%. - Popularity: 63% - Activity: 47% - Freshness: 8% ## Examples of the Branded Sharing trend 6 featured examples from Aug 7 to Sep 10, 2015. - [Pharmacy Delivery Partnerships](https://www.trendhunter.com/trends/walgreens): Walgreens Wades into the Sharing Economy Application TaskRabbit (Category: Tech) Implication: Disruptive innovation opportunity: Exploring partnerships with sharing economy platforms to enhance delivery services and customer experience in the pharmacy industry. - [Vinyl Lending Libraries](https://www.trendhunter.com/trends/hyundai-card-music-library): The Hyundai Card Music Library is Accessible to Card Holders in Seoul (Category: Autos) Implication: The vinyl lending library trend opens up opportunities for music retailers, streaming platforms, and record labels to collaborate with libraries and offer unique experiences to cu… - [Luxury Car-Sharing Programs](https://www.trendhunter.com/trends/carsharing-program): Audi Unite Lets Swedes Share Brand New Audi Automobiles (Category: Autos) Implication: Luxury automakers can leverage car-sharing programs to extend their brand reach, attract new customers, and increase brand loyalty. - [Denim-Lending Shops](https://www.trendhunter.com/trends/1-night-stand): After a '1 Night Stand' American Eagle Lets Consumers Keep or Return Jeans (Category: Business) Implication: Opportunity for the retail industry to implement flexible return policies to attract and retain customers who value trying out products before buying. - [Fashion Trial Platforms](https://www.trendhunter.com/trends/try-on-clothes): The Plugin 'Try' Lets Customers Try On Clothes from Home (Category: Tech) Implication: The 'Try' plugin presents disruptive innovation opportunities for fashion retailers to enhance the online shopping experience and increase customer satisfaction. - [Rewarding Eco Rideshares](https://www.trendhunter.com/trends/zero-emission-vehicle): Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle (Category: Autos) Implication: Integrating more zero-emission vehicles into ridesharing fleets and promoting their use. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)