# Branded Second-Hand Brands play an active role in helping consumers buy second-hand wares. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 28, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-secondhand ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the Branded Second-Hand trend? **Branded Second-Hand:** In addition to focusing on new sales of their products, brands in fashion and beyond are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way. This allows these brands to not only highlight their sustainability efforts, but directly speaks to the enduring quality of their offerings. ## The consumer insight behind the Branded Second-Hand trend The growing number of consumers concerned with their environmental impact are facing feelings of guilt upon purchasing brand new products. At the same time, many within this group are accustomed to purchasing new products regularly, creating demand for something that allows them to consume, but in a more responsible way. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 23 to Dec 13, 2021 - Published: Nov 28, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Examples of the Branded Second-Hand trend 4 featured examples from Apr 23 to Dec 13, 2021. - [Kidswear Resell Initiatives](https://www.trendhunter.com/trends/harvey-nichols1): Harvey Nichols Launched a Second-Hand Marketplace for Kids Clothes (Category: Eco) Implication: Fashion retailers can offer resell initiatives to keep up with the increasing demand for sustainable fashion. - [Curated Second-Hand Shopping Experiences](https://www.trendhunter.com/trends/galeries-lafayette): Galeries Lafayette Explores the Circular Economy Model (Category: Eco) Implication: The fashion retail industry has the opportunity to explore curated second-hand shopping experiences as a way to offer more sustainable options and appeal to environmentally consci… - [Luxury Fashion Rentals](https://www.trendhunter.com/trends/my-wardrobe-hq): Burberry Partners With My Wardrobe HQ to Launch Second-Hand Rental Service (Category: Social Good) Implication: The fashion rental service industry is growing rapidly as consumers seek more sustainable and affordable options for luxury fashion. - [Athleticwear Trade-In Resale Programs](https://www.trendhunter.com/trends/tradein-resale-programs): Lululemon Partners with Trove for New Clothing Pilot (Category: Eco) Implication: Athleticwear retailers stand to benefit from launching their own trade-in resale programs as a way to capture more sales from environmentally conscious consumers. **Workshop question:** What are some out-of-the-box ways your company could offer a more sustainable product or service? ## Themes within the Branded Second-Hand trend ### Branded Second-Hand Brands are pivoting to strategies that allow consumers to purchase second-hand versions of their goods in an appealing way to highlight their sustainability efforts. ### Luxury Fashion Rentals Luxury brands are launching rental services, contributing to their efforts to become more accessible and sustainable. ### Curated Second-Hand Shopping Experiences Companies are offering curated approaches to purchasing pre-loved garments through second-hand boutiques placed in department stores. ## What the Branded Second-Hand trend means for industry ### For Fashion Retail Fashion retailers can offer branded second-hand options, rental services, or curated second-hand shopping experiences for consumers who prioritize environmental concerns. ### For Childrenswear Retail Childrenswear retailers can offer second-hand resale initiatives, which are a sustainable and economical alternative to buying costly children's clothes. ### For Circular Economy Startups Startups can launch rental or resale initiatives with luxury brands to participate in the growing market of second-hand products and support a circular economy for luxury fashion. ## Trend signals for Branded Second-Hand Trend score 4.9 out of 10, from popularity 67%, activity 69%, freshness 11%. - Popularity: 67% - Activity: 69% - Freshness: 11% ## Recent trend clusters - [Rider Formats](https://www.trendhunter.com/protrends/specialized-electric-bikes) (Eco) - [Shelf Choreography](https://www.trendhunter.com/protrends/spirits-merchandising-strategy) (Lifestyle) - [Readable Sensing](https://www.trendhunter.com/protrends/connected-exam-tools) (Lifestyle) - [Untethered Range](https://www.trendhunter.com/protrends/cordless-floor-care) (Art & Design) ## Trending in Eco - [Italian-Built Electric Motorcycles](https://www.trendhunter.com/trends/italian-built-electric-motorcycles) - [Compact Commuter E-Bike Motors](https://www.trendhunter.com/trends/compact-commuter-e-bike-motors) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Lightweight Electric Mountain Bikes](https://www.trendhunter.com/trends/lightweight-electric-mountain-bikes) All articles: [Eco](https://www.trendhunter.com/eco)