# Branded Rite Brands work to associate themselves with major moments in consumers' lives. By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 29, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-rite ## Key Figures - Trend score: 3.2/10 - Evidence articles: 4 ## What is the Branded Rite trend? **Branded Rite:** Rites like weddings and births are the most important moments in people's lives, and they're virtually guaranteed to be looked back upon sentimentally. In a push for emotional metonymy, companies are providing branded products and services directly associated with those major moments, like wedding registries and baby showers. This strategy amounts to proactively nurturing nostalgia for one's brand and building long-term consumer loyalty, as consumers will remember their foundational moments in connection with a brand. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 14 to Nov 29, 2017 - Published: Nov 29, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Themes within the Branded Rite trend ### Branded Momento Marketing Companies are providing branded products and services directly associated with major life events, aiming to nurture nostalgia and build long-term consumer loyalty ### Non-Traditional Gift Registries Brands are expanding into the gifting world and beyond traditional occasions, offering gift registry services for any special occasion, and working to broaden the brand's scope and influence ### Unconventional Weddings Wedding ceremonies are getting an upgrade as brands offer wedding packages, catering and venues. Brands are increasingly getting creative by offering unconventionally themed wedding packages like fast food chains to cater to the interests of potential consumers ## What the Branded Rite trend means for industry ### For Marketing Opportunities for marketers to create a more personalized experience by associating brands with special moments in consumer's lives ### For Retail Retailers can now enter the gifting world by offering non-traditional gift registry services which can help to broaden their product line ### For Hospitality Hotels, restaurants and fast food chains are providing a wedding experience that is unique to their brand to attract and retain customers. ## Workshop question How could you connect your brand to a personal milestone in your target consumer's life? ## Trend signals for Branded Rite Trend score 3.2 out of 10, from popularity 39%, activity 50%, freshness 8%. - Popularity: 39% - Activity: 50% - Freshness: 8% ## Examples of the Branded Rite trend 4 featured examples from Feb 14 to Nov 29, 2017. - [Home Furnishing Gift Registries](https://www.trendhunter.com/trends/gift-registry-service): IKEA is Introducing a Gift Registry Service for Special Occasions (Category: Business) Implication: Home furnishings businesses should explore integrating gift registry services to their operations, as it offers customers convenience and an increased opportunity to buy more of t… - [Fast Food Weddings](https://www.trendhunter.com/trends/taco-bell-wedding): The New Taco Bell Wedding Packages are a Delicious Way to Tie the Knot (Category: Lifestyle) Implication: Fast food chains can expand their revenue streams by offering wedding packages and branded merchandise. - [Pizza Chain Baby Registries](https://www.trendhunter.com/trends/baby-registry-essentials): Domino's and Gugu Guru are Helping You Pick Baby Registry Essentials (Category: Life-Stages) Implication: Restaurants can explore partnerships with baby registry consulting companies to offer branded products and experiences for parents-to-be. - [Pizza Chain Wedding Registries](https://www.trendhunter.com/trends/online-wedding-registry): Domino's Now Offers Its Own Online Wedding Registry for Couples (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop new and innovative ways for restaurants and food chains to tap into the wedding market by offering unique food-based services. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)