# Branded Relief Brands are quickly launching helpful initiatives for those in crisis-affected areas. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Mar 19, 2020 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-relief ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Branded Relief trend? **Branded Relief:** Amid global or local states of emergency, brands are seeking to lend a helping hand. This is done either through launching specialized, cost-free products and services as relief efforts or by collaborating with officials in affected areas to help with local restoration. ## The consumer insight behind the Branded Relief trend When disaster strikes—whether it is a health crisis, natural catastrophe or something else—consumers intensely seek ways to lessen the blow for themselves and their community. As a result, many look for resources that are hyper-targeted and specifically launched to alleviate strain and stress. Although some have justifiable grievances with how brands respond to these situations, consumers in affected areas have the potential to feel a sense of relief and support that may give them confidence and strength to overcome the crisis. ## At a Glance - Evidence: 4 featured examples - Articles from: May 11, 2018 to Mar 18, 2020 - Published: Mar 19, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Relief trend ### Brands as Crisis Responders Brands launch specialized and cost-free products and services as relief efforts amid global/local states of emergency. ### Hyper-Targeted Relief Efforts Consumers intensely seek relief resources that are hyper-targeted and are launched to alleviate strain and stress during crisis situations. ### Mobile Relief Services Companies provide mobile services equipped with essential relief goods and services for people impacted by natural disasters. ## What the Branded Relief trend means for industry ### For Hospitality and Tourism Businesses could revitalize tourism in natural disaster-hit areas through partnerships with local agencies and organizations. ### For Technology Tech companies can offer free sanitizing services for consumer electronics as part of their health and safety initiatives during times of crisis. ### For Transportation and Storage Transportation and storage companies can provide free or discounted services to help people affected by crises, such as natural disasters or pandemics. ## Workshop question How might your brand assist in a crisis? ## Trend signals for Branded Relief Trend score 4.1 out of 10, from popularity 70%, activity 45%, freshness 9%. - Popularity: 70% - Activity: 45% - Freshness: 9% ## Examples of the Branded Relief trend 4 featured examples from May 11, 2018 to Mar 18, 2020. - [Free Phone Sanitizing Services](https://www.trendhunter.com/trends/sanitizing-service): Samsung Boasts a Galaxy Sanitizing Service in 10 Countries (Category: Marketing) Implication: The technology industry has an opportunity to incorporate phone sanitizing services into their product offerings, ensuring consumer safety and satisfaction. - [Tourism-Boosting Relief Efforts](https://www.trendhunter.com/trends/airbnb-and-puerto-rico): Airbnb and Puerto Rico are Working to Revitalize the Island (Category: Social Good) Implication: The launch of new Airbnb experiences and the focus on tourism revitalization in Puerto Rico offer opportunities for hotels, restaurants, and other tourism-related businesses to co… - [Free Student Self-Storages](https://www.trendhunter.com/trends/free-selfstorage): U-Haul is Helping Students Affected by COVID-19 With Free Self-Storage (Category: Social Good) Implication: U-Haul's free student self-storage program could potentially disrupt the storage industry by attracting new customers and increasing competition. - [Mobile Disaster Relief Diners](https://www.trendhunter.com/trends/mobile-relief-diner): Denny's 'Mobile Relief Diner' is a Roving 53-Foot Kitchen (Category: Social Good) Implication: Restaurants and food service companies can explore the opportunity of launching their own mobile relief diners to provide aid during natural disasters. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)