# Branded Playlist Brands get into playlists with specially curated songs for their consumers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 3, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-playlist ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Branded Playlist trend? **Branded Playlist:** The nature of playlists are simple – they're custom to the specific interest of the listener. And while people all over the world are creating their own tracks, brands are stepping in to create highly curated lists themselves. ## The consumer insight behind the Branded Playlist trend The unprecedented availability of music and incredible quality of the platforms consumers have to experience music has led to many putting a premium on the curation of the vast amount of content available. This desire is being driven not only by consumers being accustomed to convenience, but by their need for personalized content as well. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 12, 2019 to Dec 14, 2020 - Published: Apr 3, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Branded Playlist trend ### Branded Playlists Brands are curating highly personalized playlists for their customers using music streaming platforms such as Spotify. ### Consumer Assistance Playlists Streaming platforms like Spotify are organizing playlists that specifically address mundane everyday needs, offering an untapped niche for advertisers. ### Branded Gen Z-Targeted Playlists With increasing competition in the music streaming industry, music platforms are launching new Gen Z-targeted playlists as a strategy to retain and grow their customer base among a younger audience. ## What the Branded Playlist trend means for industry ### For Music Streaming Platforms Music streaming platforms such as Spotify are partnering with brands to activate advertisements through customized brand playlists, offering significant revenue growth opportunities. ### For Fashion Fashion brands are collaborating with music streaming platforms to release limited edition collections, as well as customized playlists, to attract younger audiences. ### For Beauty and Wellness Beauty and wellness brands are creating home spa kits with accompanying curated music playlists for a complete sensory experience. ## Workshop question In what way can you connect with your consumer on a deeper, emotional level? What element of their lifestyle could you tap? ## Trend signals for Branded Playlist Trend score 3.9 out of 10, from popularity 60%, activity 49%, freshness 9%. - Popularity: 60% - Activity: 49% - Freshness: 9% ## Examples of the Branded Playlist trend 7 featured examples from Feb 12, 2019 to Dec 14, 2020. - [Streaming Service Sneakers](https://www.trendhunter.com/trends/spotify-x-reebok-zig-kinetica-ultrasounds-collection): The Spotify x Reebok Zig Kinetica Ultrasounds Collection is Artistic (Category: Fashion) Implication: Fashion brands can utilize the trend of location-inspired products like the Spotify x Reebok Zig Kinetica Ultrasounds Collection to appeal to consumers seeking personalized produc… - [Problem-Solving Playlists](https://www.trendhunter.com/trends/playlists-on-spotify): These Playlists on Spotify Help with Emotions, Tasks and Queries (Category: Pop Culture) Implication: The integration of curated playlists on Spotify for problem-solving purposes presents a disruptive innovation opportunity in the music streaming industry. - [Soothing Home Spa Kits](https://www.trendhunter.com/trends/majestys-pleasure): Majesty's Pleasure Unveiled the 'Wind It Down' Gift Box for the Holidays (Category: Lifestyle) Implication: Beauty and personal care companies can leverage the home spa kits trend by offering high-quality and personalized self-care products, and by providing tutorials and guidance for a… - [Branded Gen Z-Targeted Playlists](https://www.trendhunter.com/trends/playlists-aimed-at-gen-z): Apple Music Adds 10 new Playlists Aimed at Gen Z (Category: Pop Culture) Implication: The growth of Gen Z-targeted playlists creates an opportunity for music streaming platforms to attract and retain younger audiences. - [Branded City-Inspired Playlists](https://www.trendhunter.com/trends/pure-sounds-like): The 'Smirnoff Pure Sounds Like’ Campaign Shares 28 Playlists (Category: Marketing) Implication: Alcohol brands could create regional playlists to promote their products in specific markets. - [Clothing Brand Playlists](https://www.trendhunter.com/trends/custom-playlist): Vans Partnered with Spotify to Add a Custom Playlist on the Platform (Category: Tech) Implication: The fashion industry can leverage the power of music streaming platforms to create unique brand experiences and strengthen customer engagement. - [Branded Wedding Playlists](https://www.trendhunter.com/trends/wedding-songs): The Knot Curated a Fun and Meaningful List of Wedding Songs (Category: Lifestyle) Implication: Wedding planning industry can tap into the trend of curated wedding playlists to offer additional services and personalized experiences for couples. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)