# Branded Oral Social media influences the creation of branded oral care products. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Sep 10, 2024 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-oral ## Key Figures - Trend score: 5.6/10 - Evidence articles: 4 ## What is the Branded Oral trend? **Branded Oral:** Oral care products are increasingly drawing inspiration from iconic brands and well-known names across the fashion, pop culture, and consumer packaged goods industries. These products often include toothpaste, toothbrushes, mouthwash, and floss, all designed to resonate with modern fan bases. ## The consumer insight behind the Branded Oral trend Social media platforms have connected younger audiences around shared interests, allowing them to engage with products in ways that reflect their digital habits. In response, brands across various industries are opening themselves up to cross-industry collaborations, aiming to attract fans of established brands and convert them into loyal customers. Businesses that effectively tap into current social media trends and influences are better positioned to capture the attention of young shoppers. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 4 to Aug 29, 2024 - Published: Sep 10, 2024 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Branded Oral trend ### Pop-Culture Merchandise The integration of popular characters and franchises into everyday products like oral care items creates a unique appeal for fans. ### Collaborative Branding Partnerships between established brands and iconic pop culture figures enable new and intriguing product offerings that resonate with diverse audiences. ### Subscription-Based Exclusives Offering exclusive products through subscription services keeps consumers consistently engaged and introduces them to novel flavors and features on a routine basis. ## What the Branded Oral trend means for industry ### For Consumer Packaged Goods Collaborations and branded merchandise personalization can drive unique product experiences in everyday consumer products. ### For Entertainment Licensing Leveraging popular entertainment properties for product collaborations can broaden the appeal and reach of typical consumer goods. ### For Health and Wellness Innovations in oral care driven by flavored products and entertaining designs can promote better hygiene practices and engagement. ## Workshop question How can your brand leverage cross-industry collaboration to maintain consumer interest? ## Trend signals for Branded Oral Trend score 5.6 out of 10, from popularity 72%, activity 68%, freshness 28%. - Popularity: 72% - Activity: 68% - Freshness: 28% ## Examples of the Branded Oral trend 4 featured examples from Jul 4 to Aug 29, 2024. - [Glam Oral Care Collabs](https://www.trendhunter.com/trends/hismile-x-barbie): Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle (Category: Marketing) Implication: The oral hygiene industry is being reinvigorated with trendy, flavorful, and aesthetically pleasing products. - [Tangy Energy Toothpastes](https://www.trendhunter.com/trends/energy-drink-toothpaste): Hismile's Energy Drink Toothpaste Invigorates with a Bright Citrus Flavor (Category: Lifestyle) Implication: The development of functional and appealing toothpaste variations introduces a new niche in the highly competitive oral hygiene market. - [Collaboration Toy Toothbrushes](https://www.trendhunter.com/trends/ordo-sonic-lite): The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition (Category: Lifestyle) Implication: Incorporating beloved cultural characters into oral care solutions can entice reluctant consumers to adopt healthier habits. - [Cartoon Cat-Like Toothbrushes](https://www.trendhunter.com/trends/moon-oral-beauty): Sanrio's Hello Kitty Unveils a Collaboration with MOON Oral Beauty (Category: Pop Culture) Implication: Integrating advanced technology with familiar branding to enhance consumer attraction and marketability. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)