# Branded Open-Source Organizations integrate the voice of the consumer into their offerings. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 23, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-opensource ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Branded Open-Source trend? **Branded Open-Source:** The concept of open-source coding has risen in popularity as a demand for STEM skills increases. This idea is being utilized by brands through marketing, products, and more. At their core, open-source products and services invite collaboration from the crowd; a concept that fares well with consumers seeking a willingness to change, and a personal connection from their brands. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 27, 2015 to Sep 30, 2016 - Published: Nov 23, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Open-Source trend ### Open-Source Software More companies are adopting open-source coding and software to invite collaboration from the crowd. Disruptive innovation opportunity: Invite crowdsourcing and engage participants to build a product for your brand. ### Interactive Displays More companies are building interactive displays that allow for endless possibilities in games, drawings, and shapes, and are open-sourcing these technologies. Disruptive innovation opportunity: Develop interactive displays that allow for new and exciting experiences for users and incorporate them into existing business models. ### Sustainable Fashion The fashion industry is being forced to adopt environmentally sustainable processes, and Levi's Eureka Innovation Lab is an example of how open-source collaboration can lead to sustainable denim production. Disruptive innovation opportunity: Create sustainable products that also value social consciousness, which can appeal to an ever-growing market of socially conscious consumers. ## What the Branded Open-Source trend means for industry ### For Film and Animation Open-source software like Pixar's Universal Scene Description is revolutionizing the animation industry by enabling animators to use one application instead of many. Business professionals can look to create similar software or explore collaboration opportunities with existing open-source platforms to simplify their production process. ### For Food and Beverage Wheelys Bicycle Cafe allows for customizable designs and a unique experience for consumers. Open-sourcing these models allows for increased participation and engagement from consumers. Invest in technology that fosters participation and engagement in order to create a unique experience for consumers. ### For Technology Companies like Google are open-sourcing their software and products, allowing developers and coders to see and understand new programming techniques. Invest in open-source programming and development to foster a more accessible technological world that prioritizes collaboration. ## Workshop question How can you create more personal, authentic connections with your consumers? ## Trend signals for Branded Open-Source Trend score 4.7 out of 10, from popularity 65%, activity 68%, freshness 8%. - Popularity: 65% - Activity: 68% - Freshness: 8% ## Examples of the Branded Open-Source trend 5 featured examples from Aug 27, 2015 to Sep 30, 2016. - [3D Chocolate Printing Machines](https://www.trendhunter.com/trends/3d-chocolate): Hershey's CocoJet Prints Unique 3D Designs Like Life-Like Figurines (Category: Lifestyle) Implication: Companies in the food and beverage industry can leverage 3D printing technology to offer unique and customized food experiences to consumers. - [Open-Source Cafe Cycles](https://www.trendhunter.com/trends/bicycle-cafe): The Wheelys 5 Bicycle Cafe Allows For Customizable Designs (Category: Autos) Implication: The customizable and modular nature of the Wheelys 5 bicycle cafe offers opportunities for disruptive innovation in the food and beverage industry, allowing for unique cafe experi… - [Open-Source Animating Programs](https://www.trendhunter.com/trends/new-animation-software): Film Company Pixar Will Be Releasing a New Animation Software (Category: Tech) Implication: The open-source animation software disrupts the film production industry by providing independent filmmakers with access to sophisticated animation tools. - [Water-Saving Jean Production](https://www.trendhunter.com/trends/denim-production): Levi's are Open Sourcing Denim Production to Save Water Use (Category: Eco) Implication: Disruptive innovation opportunity: Embrace sustainable practices and transparency, while finding creative ways to reduce water use in the production of clothing and accessories. - [Open-Source Interactive Displays](https://www.trendhunter.com/trends/opensource): Google Released Information Programming Interactive Displays (Category: Tech) Implication: Open-source software offers opportunities for developers to collaborate and create innovative solutions. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)