# Branded Obvious Creating product focus through literal and simplified packaging. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 3, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-obvious ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Branded Obvious trend? **Branded Obvious:** Packaging is often just as important as the product contained within, but many brands are beginning to eschew busy and artistic exterior designs in favor of very simple and literal packaging. In doing so, a brand can highlight a product's integrity. There is no need for attention-grabbing artistry to persuade the consumer to buy--the product's quality is implied. What's more, this type of "obvious" packaging fits with the overall general shift toward simplification in product design. ## At a Glance - Evidence: 5 featured examples - Articles from: May 27 to Dec 7, 2012 - Published: Jan 3, 2013 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Branded Obvious trend ### Literal Packaging Trend of brands using very simple and literal packaging to highlight a product's integrity. ### Honest Exposure Packaging Trend of brands using packaging that provides an honest exposure of the products inside. ### Simplification in Branding General shift towards simplification in product and branding design. ## What the Branded Obvious trend means for industry ### For Food and Beverage Opportunity for food and beverage brands to use simplified packaging to emphasize product quality and freshness. ### For Home and Housewares Opportunity for home and housewares brands to use straightforward packaging to communicate product functionality and style. ### For Personal Care and Beauty Opportunity for personal care and beauty brands to use unembellished packaging to convey product purity and simplicity. ## Trend signals for Branded Obvious Trend score 4.3 out of 10, from popularity 61%, activity 61%, freshness 8%. - Popularity: 61% - Activity: 61% - Freshness: 8% ## Examples of the Branded Obvious trend 5 featured examples from May 27 to Dec 7, 2012. - [See-Through Beer Cans](https://www.trendhunter.com/trends/naked-premium-beer-packaging): Naked Premium Beer Packaging Provides a Look at the Product Inside (Category: Lifestyle) Implication: The beverage packaging industry can explore opportunities in creating transparent packaging that showcases the product and appeals to consumers. - [Veggie-Branded Edibles](https://www.trendhunter.com/trends/d-carota-packaging): D. Carota Packaging Embodies the Image of its Healthy Contents (Category: Life-Stages) Implication: D. - [Candidly Branded Cartons](https://www.trendhunter.com/trends/discipline-packaging): Discipline Packaging Has Simple and Direct Descriptions of its Contents (Category: Marketing) Implication: The packaging industry can explore innovative ways to implement minimalistic designs and simple branding strategies. - [Simplistic Beverage Branding](https://www.trendhunter.com/trends/blueprint): BluePrint Offers New Refreshing and Cleansing Single Serving Juices (Category: Lifestyle) Implication: The beverage industry can explore the opportunity of offering single serving options with clear packaging and exotic flavors. - [Windowed Noodle Branding](https://www.trendhunter.com/trends/dececco-pasta-packaging): DeCecco Pasta Packaging Gives Consumers a Generous View of its Contents (Category: Lifestyle) Implication: The food and beverage industry can benefit from transparent packaging designs that showcase the product and promote freshness. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)