# Branded Messaging Enhancing personal greetings, consumers opt for customized product messaging. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 19, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-messaging ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Branded Messaging trend? **Branded Messaging:** Seeking an alternative to traditional greeting cards, consumers are turning to personalized product packaging. Customizing wine labels and chocolate boxes with sentimental messages and personal greetings, consumers are turning to unconventionally branded products to not only convey an element of surprise, but also add sentimental elements to run-of-the-mill, commercial goods. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 17, 2014 to Feb 4, 2016 - Published: Feb 19, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Messaging trend ### Personalized Packaging Consumers are opting for personalized product packaging to add sentimental elements to commercial goods, expanding their appeal beyond functionality. ### Interactive Packaging Brands are enhancing product packaging by incorporating interactive elements like chalkboard textures or blank spaces that encourage customers to create their own designs and messages. ### Personalized Promotions Personalization is being used by brands to enhance promotions, providing a way for companies to encourage brand interaction through products with a personal touch. ## What the Branded Messaging trend means for industry ### For Food and Beverage Packaging The food and beverage industry can disrupt traditional packaging by incorporating personalization and interactive features. ### For Greeting Card Industry The greeting card industry can expand its appeal by offering personalized and edible versions of traditional products. ### For Promotional Product Industry The promotional product industry can offer personalized products which take the traditional gifts to another level and increase the relationship between customers and brands. ## Trend signals for Branded Messaging Trend score 4.2 out of 10, from popularity 60%, activity 57%, freshness 8%. - Popularity: 60% - Activity: 57% - Freshness: 8% ## Examples of the Branded Messaging trend 6 featured examples from Jan 17, 2014 to Feb 4, 2016. - [Personalized Chip Bag Designs](https://www.trendhunter.com/trends/lays-summer-days): The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips (Category: Marketing) Implication: The food and beverage industry can explore personalized packaging options to create a more personalized and memorable customer experience. - [Personalized Wine Bottles](https://www.trendhunter.com/trends/personalized-wine-bottle): Moments Wine Packaging Invites You to Give Vino Like a Greeting Card (Category: Lifestyle) Implication: Alcohol brands can leverage personalized packaging to increase sales and brand loyalty. - [Personalized Valentine's Day Spreads](https://www.trendhunter.com/trends/personalized-marmite-jars): These Personalized Marmite Jars Make a Tasty Valentine's Gift (Category: Lifestyle) Implication: The food and beverage industry can explore opportunities to leverage personalization and emotional branding to engage customers and boost sales. - [Personalized Chocolate Boxes](https://www.trendhunter.com/trends/cocoapod): Cocoapod Helps You Send Messages in a Sweet Way (Category: Lifestyle) Implication: Confectionery manufacturers can leverage personalization and product innovation as a means of expanding beyond traditional market channels and targeting the growing gifting market. - [Blackboard Bottle Branding](https://www.trendhunter.com/trends/cuatro-almas-pizarra-wine): Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label (Category: Marketing) Implication: Cuatro Almas Pizarra wine packaging provides disruptive innovation opportunities within the wine and spirits industry through its interactive and personalized design. - [Scrumptious Cookie Cards](https://www.trendhunter.com/trends/cookie-card): Cheryl's Selection of Greetings Are Truly Good Enough to Eat (Category: Lifestyle) Implication: Baked good companies can explore new product lines or partnerships to create personalized baked goods with occasion-specific packaging, disrupting the traditional greeting card ma… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)