# Branded Living Advertising gets extremely personal with individual-oriented branding. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 11, 2011, updated Apr 14, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-living ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Branded Living trend? **Branded Living:** Unless they feel intense loyalty, a consumer is often disconnected from a brand. But, branding is now getting up close and personal, whether it is an invasive campaign on the part of the brand, an act of extreme loyalty on the part of the consumer, or a contractual agreement between both parties. Branding on such a personal level, regardless of motivation, is highly advantageous, as it creates a deeper connection in which brand messages no longer just skim the surface. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 20, 2010 to Apr 8, 2011 - Published: Apr 11, 2011 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Branded Living trend ### Personalized Branding Branding is becoming highly personalized, creating a deeper connection between brand messages and consumers. ### Invasive Marketing Tactics Marketing tactics are becoming increasingly invasive, infiltrating the most personal aspects of people's lives. ### Alternative Advertising Methods Advertising is moving away from traditional methods and becoming more creative, using alternative methods such as body imprints and house billboards to promote brands. ## What the Branded Living trend means for industry ### For Marketing Marketing professionals need to stay current with emerging trends in personalized branding and invasive marketing tactics to succeed. ### For Advertising Advertising professionals can explore alternative methods such as body imprints and house billboards to reach their target audience. ### For Art & Design Art and design professionals can explore their creative potential by incorporating branding into their work and developing alternative advertising methods. ## Trend signals for Branded Living Trend score 5.2 out of 10, from popularity 83%, activity 65%, freshness 8%. - Popularity: 83% - Activity: 65% - Freshness: 8% ## Examples of the Branded Living trend 6 featured examples from Oct 20, 2010 to Apr 8, 2011. - [Logo-Branded Babies](https://www.trendhunter.com/trends/artist-dietrich-wegner): Artist Dietrich Wegner is at it Again with Real Inked Infants (Category: Life-Stages) Implication: The advertising industry can explore ways to engage children without exploiting them, through child-friendly campaigns and messaging. - [Nail Art Advertising](https://www.trendhunter.com/trends/nail-art): These Designs Feature Product Placement at Your Fingertips (Category: Fashion) Implication: The beauty and cosmetics industry can leverage nail art advertising as a creative way to promote their products and engage with consumers in unique and personalized ways. - [Intense Branding Tattoos](https://www.trendhunter.com/trends/andreas-mueller): Andreas Mueller Gets a Painful Tattoo to Win a Car (Category: Naughty) Implication: The automotive industry can capitalize on the trend of extreme brand loyalty by offering unique experiences and prizes to customers who demonstrate loyalty to their brand. - [Body Imprint Promotions](https://www.trendhunter.com/trends/superette-short-shorts-sale): Superette Short Shorts Sale Ads Discreetly Promote on Your Thighs (Category: Marketing) Implication: Disruptive innovation possibilities for the advertising industry to explore new and unconventional promotional methods. - [Advertising on Abodes](https://www.trendhunter.com/trends/billboard-houses): Mobile Marketing Company Adzookie is Looking to Turn Houses into Billboards (Category: Art & Design) Implication: Turning houses into billboards creates disruptive innovation opportunities for mobile advertising companies to explore new advertising channels and expand their market reach. - [Inked Discounts](https://www.trendhunter.com/trends/marc-ecko-branded-for-life): Join the Marc Ecko 'Branded For Life' Campaign and Get 20% Off for Life (Category: Marketing) Implication: Fashion brands have the potential to offer unique discounts or promotions through interactive marketing campaigns, such as the 'Branded for Life' campaign by Marc Ecko. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) All articles: [Marketing](https://www.trendhunter.com/marketing)