# Branded Liberalistic Nationalistic pride and equality is used to create loyal product communities. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 13, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-liberalistic ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Branded Liberalistic trend? **Branded Liberalistic:** The concepts of patriotism and pride are being adopted by American and European brands as a means to equate product consumption with loyal duty. Also taking the liberal notions of feminism and activism in stride, the campaigns and promotions utilize a strong sense of community to effectively speak to individualistic consumers that are connected digitally, but feel a strong disconnect from their fellow countrymen and women. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 28, 2013 to Feb 3, 2014 - Published: Feb 13, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Branded Liberalistic trend ### Nationalistic Pride Brands are adopting nationalistic pride to equate product consumption with loyal duty, creating loyal product communities. ### Patriotic Advertising Advertisers are using patriotic moments and events to create emotional associations between the product and the monumental events. ### Equality Promotion Ads are promoting feminism and gender equality with humor, creating a strong sense of community to effectively speak to individualistic consumers. ## What the Branded Liberalistic trend means for industry ### For Advertising The advertising industry can take inspiration from these trends to create effective campaigns that resonate with their target audiences. ### For Consumer Products Consumer brands can use nationalistic pride to create loyal product communities and promote their products through emotional associations with patriotic moments. ### For Human Resources Human resources departments can take inspiration from equality promotion campaigns to create a more diverse and inclusive workplace. ## Trend signals for Branded Liberalistic Trend score 3.5 out of 10, from popularity 63%, activity 35%, freshness 8%. - Popularity: 63% - Activity: 35% - Freshness: 8% ## Examples of the Branded Liberalistic trend 6 featured examples from Jun 28, 2013 to Feb 3, 2014. - [Witty Feminist Beer Ads](https://www.trendhunter.com/trends/rotthammer-beer): Ads for Rotthammer Beer Comically Promote Gender Equality (Category: Marketing) Implication: Opportunity for disruptive innovation in creating inclusive and empowering ad campaigns. - [Patriotic Free-Spirited Fashion](https://www.trendhunter.com/trends/material-girl-rita-ora): Rita Ora is the New Face of 'Material Girl' Fall 2013 Collection (Category: Marketing) Implication: Fashion retailers can capitalize on the demand for patriotic-themed clothing and accessories. - [Financial Equality-Promoting ATMs](https://www.trendhunter.com/trends/wage-inequality): This ATM Withholds Funds for Men to Demonstrate Wage Inequality (Category: Marketing) Implication: There's an opportunity to leverage technology like ATMs to create campaigns that raise awarenessabout social issues, provoke conversation, and drive change in the banking and fina… - [Fearsome Olympic Trailers](https://www.trendhunter.com/trends/bbc-olympics): This BBC Olympics Coverage Ad is Frightening and Captivating (Category: Special) Implication: Exploring innovative ways to enhance sports broadcasting experiences through captivating and emotive advertisements. - [Patriotic American Soda Ads](https://www.trendhunter.com/trends/superbowl-coke-commercial): This Superbowl Coke Commercial Let America Show its Cultural Diversity (Category: Marketing) Implication: The advertising industry can seize the opportunity to create inclusive and diverse campaigns that resonate with a diverse target market. - [Patriotic Athletic Win Ads](https://www.trendhunter.com/trends/patriotic): Andy Murray's Wimbledon Win Sparks Patriotic Ads (Category: Marketing) Implication: Beverage companies incorporating patriotic messaging and imagery in their advertising campaigns to associate their products with national pride and celebratory occasions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)