# Branded LGBT Companies incorporate their support into branding initiatives. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 3, 2013, updated Apr 11, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-lgbt ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Branded LGBT trend? **Branded LGBT:** Society has shifted from showing acceptance of alternative lifestyles to celebrating them. This changes the consumer landscape, calling for companies to be more inclusive. Many are responding to this change by wearing their support of gay pride on their sleeves, creating campaigns and initiatives celebrating the LGBT community. Though showing support can be risky, companies that do so appear intelligent, open-minded and modern. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 9 to Aug 23, 2012 - Published: Apr 3, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Branded LGBT trend ### Inclusive Branding Companies are incorporating LGBT support into their branding initiatives. ### Androgyny in Advertising Advertisers are using androgynous models to push the boundaries of gender norms. ### LGBT Representation in Popular Culture Popular culture is starting to represent diverse LGBT experiences and relationships. ## What the Branded LGBT trend means for industry ### For Advertising Business professionals can capitalize on the trend of using androgynous models to challenge gender norms in their advertising campaigns. ### For Film and TV LGBT representation in popular culture presents a huge opportunity for business professionals in the film and TV industry to create content that is inclusive and representative of diverse LGBT experiences. ### For Fashion Inclusive branding presents an opportunity for the fashion industry to create more LGBT-focused campaigns and collections. ## Trend signals for Branded LGBT Trend score 4.0 out of 10, from popularity 69%, activity 42%, freshness 8%. - Popularity: 69% - Activity: 42% - Freshness: 8% ## Examples of the Branded LGBT trend 5 featured examples from Mar 9 to Aug 23, 2012. - [LGBT-Celebrating Sneakers](https://www.trendhunter.com/trends/nike-2012-pride-pack): The Nike 2012 Pride Pack Applauds Gay Community Achievements (Category: Fashion) Implication: Fashion brands can explore ways to create inclusive and pride-themed collections, targeting the LGBT community. - [LGBT Cookie Campaigns](https://www.trendhunter.com/trends/oreo-pride-ad): The OREO 'Pride' Ad is Supportive, Adorable and Colorful (Category: Lifestyle) Implication: Food and beverage companies can embrace diversity and inclusion through LGBT-themed marketing campaigns, appealing to a wider customer base. - [Shockingly Androgynous Car Ads](https://www.trendhunter.com/trends/2013-toyota-corolla-auris-commercial): The 2013 Toyota Corolla Auris Commercial Pushes Gender Boundaries (Category: Naughty) Implication: The automotive industry can capitalize on the trend of gender-blurring advertising by featuring diverse and androgynous models in their marketing campaigns. - [Stigma-Slaying Stories](https://www.trendhunter.com/trends/archie-comic-just-married): The New Archie Comic 'Just Married' Features its First Gay Marriage (Category: Lifestyle) Implication: The success of the 'Just Married' Archie comic highlights the need for comic book publishers to embrace diversity and representation in their content to meet the evolving demands… - [Gay Lifestyle Webisodes](https://www.trendhunter.com/trends/the-outs): The Homosexual-Focused Web Series ‘The Outs’ is Shot in NYC (Category: Pop Culture) Implication: The Outs exemplifies the disruption potential for traditional TV networks and studios with the rise of independently produced web series that cater to underserved audiences such a… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)