# Branded Learning Companies are funding and debuting resources for learning from home. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Feb 20, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-learning ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Branded Learning trend? **Branded Learning:** In a bid to ease the difficulties brought on by the COVID-19 pandemic and its associated government-imposed restrictions, many companies are deploying initiatives, special offers, and advocacy to support families. In doing so, brands are recognizing problems of access that many are experiencing. ## The consumer insight behind the Branded Learning trend Contemporary consumers and their families have been working and learning from home from the onset of the COVID-19 pandemic. In this space, some have been experiencing home-schooling difficulties—whether from lack of access or inapt learning materials. Since consumers have grown accustomed to trust and rely on brands and organizations for various issues, many are looking to the private sector for support. This, in turn, has resulted in a greater degree of loyalty when needs are met. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 14, 2020 to Feb 19, 2021 - Published: Feb 20, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, South America, Europe, Asia ## Themes within the Branded Learning trend ### Brand Support for Home Learning Brands are recognizing the challenges of home learning during the pandemic and deploying initiatives to support families, resulting in greater loyalty. ### Digital Learning Resources Online digital learning resources like Oak National Academy and downloadable teaching resources from Marks & Spencer have become more popular due to the pandemic. ### Unlimited Data Campaigns Mobile networks like EE are offering unlimited data campaigns to support students and teachers with online learning during the COVID-19 pandemic. ## What the Branded Learning trend means for industry ### For Education The education industry can capitalize on the trend of digital learning and develop new resources for remote and virtual learning. ### For Telecommunications The telecommunications industry can collaborate with brands and organizations to offer unlimited data and support for online learning initiatives. ### For Retail The retail industry can support at-home learning initiatives by creating education kits or offering downloadable resources for parents and teachers. ## Workshop question How can your brand better support consumers? ## Trend signals for Branded Learning Trend score 3.4 out of 10, from popularity 52%, activity 42%, freshness 9%. - Popularity: 52% - Activity: 42% - Freshness: 9% ## Examples of the Branded Learning trend 4 featured examples from Apr 14, 2020 to Feb 19, 2021. - [At-Home Education Kits](https://www.trendhunter.com/trends/at-home-education): Eduk8 Worldwide’s Letterbox Home Learning Range Supports Kids at Home (Category: Life-Stages) Implication: The education industry can explore new ways to deliver and facilitate learning outside the traditional classroom setting, such as through at-home education kits. - [Date-Free Digital Learning Platforms](https://www.trendhunter.com/trends/oak-national-academy): Mobile Networks are Making Oak National Academy Data-Free (Category: Social Good) Implication: Data-free digital learning platforms could revolutionize the conventional education system by providing more accessible, equal, and cost-effective education to students around the… - [Archive-Based Downloadable Teaching Resources](https://www.trendhunter.com/trends/downloadable-teaching-resource): Retailer Marks & Spencer Supports Learning from Home (Category: Social Good) Implication: Retailers can utilize their archives to create engaging teaching resources for students learning at home. - [Unlimited Data Learning Campaigns](https://www.trendhunter.com/trends/saatchi-saatchi1): Saatchi & Saatchi Works on the 'A Message for Teachers' Campaign (Category: Marketing) Implication: An industry that can leverage its network and resources to support online learning and promote social causes. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)