# Branded In-Home In-home brand events allow adults to entertain more seamlessly. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Oct 10, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-inhome ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Branded In-Home trend? **Branded In-Home:** Where once, at-home shopping parties were hosted by salespeople employed by the brand, today's branded in-home events focus on providing curated products that contribute to the ambiance of an event. Instead of hosting shopping parties, branded packages serve as tools that hosts can use to create a more seamless, yet curated experience, while also enabling large brands to organically market in intimate spaces that were previously untouched. ## At a Glance - Evidence: 5 featured examples - Articles from: May 27, 2017 to Aug 30, 2018 - Published: Oct 10, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Themes within the Branded In-Home trend ### In-home Entertaining Brands are creating curated in-home experiences for seamless entertaining that allow for organic marketing and a more intimate connection with consumers. ### Concierge Services Businesses are offering personalized, on-demand services to remove barriers to entry and provide a stress-free experience for consumers. ### Personalized Tastings Brands are bringing unique, personalized experiences to consumers' homes, allowing them to interact with and learn more about the brand in an intimate, comfortable setting. ## What the Branded In-Home trend means for industry ### For Alcohol & Spirits Businesses can offer personalized tasting experiences, concierge services, and in-home entertaining options for adult consumers to market their brand and create a more intimate, memorable connection with customers. ### For Cannabis & Wellness Startup companies can offer tailored, educational experiences for curious or casual cannabis users through in-home parties, personal consultations and thoughtful, curated products and services. ### For Direct Sales Companies can create direct-to-consumer curated experiences that eliminate the middleman and provide a more personalized, tailored experience for consumers with unique and thoughtfully crafted products. ## Workshop question How has your brand been impacted by recent shifts in how individuals prefer to socialize? ## Trend signals for Branded In-Home Trend score 4.3 out of 10, from popularity 66%, activity 55%, freshness 8%. - Popularity: 66% - Activity: 55% - Freshness: 8% ## Examples of the Branded In-Home trend 5 featured examples from May 27, 2017 to Aug 30, 2018. - [DIY Eclipse-Viewing Goggles](https://www.trendhunter.com/trends/coronas-eclipse-glasses): Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box (Category: Lifestyle) Implication: Beer and other beverage companies can create unique marketing campaigns for special events like the solar eclipse, using their products in creative ways. - [Boomer-Targeted Cannabis Parties](https://www.trendhunter.com/trends/cannabis-parties): Octavia Wellness Hosts Private Cannabis Parties for Boomers (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Organize events that cater to the boomer demographic, providing a platform for educating and introducing them to the benefits of cannabis in a s… - [Festive Cocktail Services](https://www.trendhunter.com/trends/grey-goose-cocktail-concierge): The 'Grey Goose Cocktail Concierge' Simplifies Holiday Drink-Making (Category: Luxury) Implication: The demand for beverage catering services has increased, providing a potential growth opportunity for start-ups specializing in beverage services - [Exclusive In-Home Tequila Tastings](https://www.trendhunter.com/trends/aguamiel): Aguamiel is Celebrating National Tequila Day with a New Program (Category: Marketing) Implication: Leveraging in-home tasting programs to promote brand awareness and expand consumer reach. - [In-Home Chocolate Parties](https://www.trendhunter.com/trends/the-cocoa-exchange): Mars is Helping People Entertain with 'The Cocoa Exchange' (Category: Marketing) Implication: The food and beverage industry can explore in-home try-before-you-buy experiences to introduce new products and flavors, and create memorable culinary experiences for customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)