# Branded Infantile Products are emblazoned with child-like drawings for a youthful appeal. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 7, 2014, updated Jan 9, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/branded-infantile ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Branded Infantile trend? **Branded Infantile:** Looking to draw in younger buyers, brands are using a more infantile form of branding to draw in curious consumers with vibrant labels and intentionally immature graphics. In doing so, new brands are welcomed as hip newcomers and trusted ones are given a youthful boost for continued success. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 19 to Oct 12, 2013 - Published: Jan 7, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Branded Infantile trend ### Infantile branding Brands are using intentionally immature graphics to appeal to younger buyers. ### Hand-drawn illustrations Brands are using hand-drawn illustrations to add a personal, approachable touch to their packaging. ### Personified packaging Brands are using anthropomorphic characters to engage a wider variety of consumers. ## What the Branded Infantile trend means for industry ### For Food and beverage industry Infantile branding and hand-drawn illustrations can create disruption and renewed interest in stagnant or traditional segments of the food and beverage industry. ### For Personal care industry Hand-drawn illustrations can be used to help build a brand image and create a loyal following in the personal care industry. ### For Toy and game industry Personified branding can be leveraged to engage a wider range of consumers and attract a new generation of customers in the toy and game industry. ## Trend signals for Branded Infantile Trend score 4.9 out of 10, from popularity 68%, activity 72%, freshness 8%. - Popularity: 68% - Activity: 72% - Freshness: 8% ## Examples of the Branded Infantile trend 6 featured examples from Apr 19 to Oct 12, 2013. - [Cutely Doodled Branding](https://www.trendhunter.com/trends/soup-illustrations-packaging): Soup Illustrations Packaging Entices with its Scrumptious Simplicity (Category: Lifestyle) Implication: By incorporating hand-drawn or minimalist packaging and ingredient-based packaging, food and beverage companies can stand out on the shelves and create a unique and authentic bran… - [Doodled Food Branding](https://www.trendhunter.com/trends/just-for-kids-packaging): Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper (Category: Lifestyle) Implication: The food packaging industry can explore incorporating playful illustrations and interactive elements into their designs to make products more appealing to children and parents. - [Adoringly Doodled Branding](https://www.trendhunter.com/trends/mama-sopa-packaging): Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness (Category: Marketing) Implication: Disruptive innovation in the design industry through the integration of hand-drawn illustrations into branding strategies. - [Pictorial Popsicle Packaging](https://www.trendhunter.com/trends/freeze-ice-lollies-branding): Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats (Category: Marketing) Implication: Innovative packaging designs that showcase the aesthetics of food products can drive consumer interest and sales in the food and beverage industry. - [Personified Nut Packaging](https://www.trendhunter.com/trends/seeds-of-happiness-packaging): Seeds of Happiness Branding Relates to Vivacious and Healthy Consumers (Category: Lifestyle) Implication: Snack food companies can benefit from incorporating fun and creative packaging designs to help differentiate their products. - [Chalkboard Booze Branding](https://www.trendhunter.com/trends/monarchy-beer-packaging): The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics (Category: Lifestyle) Implication: Beverage companies can explore handwritten and chalkboard-inspired packaging to appeal to consumers looking for a more playful and casual drinking experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)